Marketing Representative

Position Description

Research, develop, implement and analyze new and existing marking approaches using various media resources for the purpose of customer awareness and satisfaction.

About the University

Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students.Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields. Built on the values of West Texas - hard work, grit and authenticity - the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.

About the Department and/or College

The Whitacre College of Engineering (WCOE) was one of the university's original four colleges founded in 1925 and later renamed in honor of Edward E. Whitacre, Jr. The WCOE has seven departments and approximately 4800 undergraduate and 1300 graduate students. There are approximately 230 faculty/instructors and 115 staff in the college. "We are a regionally rooted first class engineering college with national and worldwide impact."

The Dean's Office in the Whitacre College of Engineering (WCOE) is dedicated to the success of our faculty, students and staff. This team serves as the leadership and operational hub of the college, guiding academic programming, faculty affairs, research initiatives, and student support, while balancing essential administrative functions. We value dedication, integrity, and hard work, fostering a supportive community that encourages collaboration, creativity and effectiveness. We believe our roles are crucial to the functioning of the entire college. Its leadership shapes the educational experience for students, drives impactful research, manages resources effectively, and ensures that the college maintains strong ties to industry, the community, and our alumni.

Major/Essential Functions

In this position you will design content for media platforms in a manner that is clear, engaging, and meaningful to our audience while promoting a favorable and consistent image of the college, its departments, and the university for internal and external audiences.

• Creates graphic design materials for digital and print use, including social media graphics, promotional materials, advertisements, event materials, signage and other marketing collateral.
• Photographs college events, students, faculty, staff, facilities and other subjects for use across social media, websites, publications and other marketing materials.
• Manages and creates content for college social media platforms, including Facebook, LinkedIn, Instagram and other appropriate platforms, to increase engagement and support communication with students, alumni and other audiences.
• Plans, coordinates and curates social media content, including photography, graphics, written content, Stories, Reels and other platform-specific content.
• Assists with the development and maintenance of social media content calendars and scheduling of approved content.
• Monitors social media platforms and identifies opportunities for engagement, timely content and storytelling.
• Collaborates with the Marketing and Communications team on content development, campaigns and other creative projects.
• Ensures creative materials follow Texas Tech University and Whitacre College of Engineering branding and visual identity standards. Complies with all Texas Tech University rules, regulations and policies.

Knowledge, Skills, and Abilities

• Excellent communication skills, both verbal and written
• Knowledge of social media planning and scheduling software
• Strong creative, organizational, and interpersonal skills
• Ability to plan, organize and coordinate multiple projects simultaneously
• Ability to work as part of a team with dependability, professionalism, and initiative
• Ability to work in a high-pressure environment including but not limited to: meeting deadlines; adapting to last minute changes.

Preferred Qualifications

• Previous experience in photography, social media content creation and management, and platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn
• Experience developing creative content for multiple audiences and platforms.
• Knowledge of Adobe Creative Cloud, specifically Photoshop, Lightroom, InDesign and Illustrator, as well as Canva, Meta Edits, Capcut, and other social media editing tools for social media, digital content and other marketing applications.
• Demonstrated experience photographing events, people and environments for digital and print use.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.