Product Marketing Lead, Nonprofits

Lead Product Marketing Manager – GoFundMe Pro The Lead Product Marketing Manager drives go-to-market strategy and execution across the GoFundMe Pro platform, shaping positioning and influencing the product roadmap to accelerate Direct Giving growth. Go-to-Market Strategy & Execution Lead end‑to‑end go‑to‑market strategy and execution for key product areas, with a primary focus on Direct Giving Drive cross‑functional alignment across Product, Growth, Sales, and Customer Success on priorities, launch plans, and success metrics Lead tiered GTM strategies from early ideation through launch and post‑launch analysis Partner with Product to influence roadmap prioritization using qualitative and quantitative insights Collaborate with Growth, Demand Gen, Sales, and Customer Success to execute integrated campaigns across both product‑led and sales‑led motions Own internal and external product communications and enablement, including development of launch briefs, sales talk tracks, FAQs, newsletters, and other core GTM assets. Positioning, Messaging & Competitive Strategy Own positioning and messaging across the GoFundMe Pro platform, ensuring strong differentiation in a competitive landscape Define and evolve Direct Giving narratives to drive awareness, adoption, and revenue growth Tailor messaging to nonprofit personas (executive directors, development leaders, finance, and operations teams) Ensure consistency across product surfaces, marketing campaigns, sales enablement materials, and customer communications Develop and operationalize competitive insights and enablement Experimentation & Early Access Programs Own early access programs to support product validation and GTM readiness: Drive structured feedback loops Test positioning, messaging, and rollout strategy Partner with CX, Sales, and customer‑facing teams to recruit target participants Standardize communications and improve rollout consistency and internal expectations Evolve and optimize the research hub and expand its GTM impact over time Cross‑Functional Alignment Serve as the glue across Product, Sales, Customer Success, Growth, and Marketing Drive alignment on PMM priorities, key launches, performance against goals, competitive insights, and roadmap implications—ensuring shared clarity on what we’re building, why it matters, and how success is defined and measured Create executive‑ready narratives and materials to drive clarity and decision‑making at the leadership level PMM Impact & Growth Insights Identify gaps in activation, retention, expansion, and product adoption Translate insights into clear, actionable GTM and product recommendations Measure launch and GTM effectiveness, continuously iterating to improve performance Drive clarity on performance, opportunities, and where to invest next You 6–10 years of B2B Product Marketing experience, ideally in SaaS or hybrid PLG + sales‑led environments. Experience marketing to nonprofit, mission‑driven, or vertical SaaS audiences is a strong plus. Proven success leading cross‑functional go‑to‑market initiatives for complex product launches. Strong positioning and writing skills. You translate complexity into clarity and resonance. Analytical and data‑driven, with experience defining success metrics and measuring impact. Comfortable navigating ambiguity in a fast‑paced, evolving environment. Experienced in executive‑level communication and presentation. Familiarity with tools like ClickUp, Figma, Salesforce, Amplitude, and competitive intelligence platforms (Crayon/Klue) is a plus. Benefits Make an Impact: be part of a mission‑driven organization making a positive difference in millions of lives every year. Innovative Environment: work with a diverse, passionate, and talented team in a fast‑paced, forward‑thinking atmosphere. Collaborative Team: join a fun and collaborative team that works hard and celebrates success together. Competitive Benefits: enjoy competitive pay and comprehensive healthcare benefits. Holistic Support: enjoy financial assistance for hybrid work, family planning, along with generous parental leave, flexible time‑off policies, and mental health and wellness resources to support overall well‑being. Growth Opportunities: participate in learning, development, and recognition programs to help you thrive and grow. Commitment to DEI: contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups. Community Engagement: make a difference through our volunteering and Gives Back programs. We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us! GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status. The total annual salary for this full‑time position ranges from $155,500 to $233,500 + equity + benefits. Salary is determined by role, level, and location. If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr HiViz