Central Marketing, Cross-Functional Project Manager

Central Marketing, Cross-Functional Project Manager

Culver City, California, United States Marketing

At Apple, we create products and services that enrich millions of lives around the world. Our Services Central Marketing team is at the heart of this mission, crafting compelling communications that connect users with the incredible breadth of Apple's offerings — from Apple TV to Music, iCloud, Apple One, Fitness+, and beyond. The Central Marketing PMO team supports orchestrating the intake, execution, and timely delivery of these marketing messages. We are seeking an experienced Project Manager to plan, track, and launch campaigns and projects that support the ongoing growth and enjoyment of Apple's media services. In this role, you will be instrumental in planning, tracking, and launching high-impact projects and campaigns that drive the sustained growth and engagement of Apple's innovative media services. You will need a keen understanding of subscription media services, marketing campaigns, product development lifecycles, and flexible, real-time collaboration. You are a results-oriented leader with a proven ability to identify, scope, and manage the end-to-end delivery of complex, cross-functional initiatives. You will partner closely with teams across Apple Services Engineering, Operations, Product Design & Marketing, Localization, and Business teams. You have a strong attention to detail and are committed to timely execution, adeptly deciphering critical information to inform Central Marketing planning and deliverables while skillfully balancing competing business priorities. This role serves as the central point across teams, driving alignment, managing complexity, and delivering outcomes on time and at scale.

Description

As a Central Marketing Cross-Functional Project Manager, you will orchestrate the end-to-end delivery of complex, cross-functional initiatives. Your day-to-day will involve identifying project dependencies, aligning scope, and ensuring the timely launch of critical marketing campaigns. You will work across diverse teams, facilitating communication and collaboration to bring Apple's innovative services to users worldwide. This role offers the opportunity to make a significant impact on how millions discover and engage with Apple Services, working within a dynamic and fast-paced environment.

Responsibilities

• Identify dependencies, align scope, and manage the end-to-end delivery of complex cross-functional projects, fostering seamless collaboration across Product Design & Marketing and Apple Services Engineering.
• Drive projects through full lifecycles, including intake, scoping, dependency mapping, complex scheduling, execution, and launch, to ensure timely and effective deployment.
• Build and maintain strong partnerships, leading collaborative efforts with diverse project management teams, including technical stakeholders.
• Maintain operational processes and continuously integrate efficiencies into existing workflows.
• Skillfully manage change requests across campaigns of varying complexity, ensuring flexibility and responsiveness to evolving business needs.
• Maintain impeccable accuracy of campaign data within project management systems, establishing a reliable source of truth for tracking and reporting.
• Lead cross-functional meetings to define project scope. Align on level of effort, and provide insightful reporting for capacity allocation and forecasting to enable strategic resource management.
• Identify and champion innovative solutions to complex risk management challenges through strategic partnerships and creative thinking.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 7+ years of experience in project management and marketing operations.
• 1+ years of experience managing offers for subscription services.
• Demonstrated experience with lifecycle marketing, CRM, email, mobile app development and / or software engineering lifecycle.
• Proven experience creating, managing, and optimizing complex project workflows, prioritizing initiatives, and tracking multiple projects using leading tools (e.g., Quip, Confluence, Wrike) and methodologies (e.g., Agile, Scrum).
• Experience partnering with operations, product, engineering, analytics, and marketing teams to strategically prioritize features and programs.
• Strong oral, written, and interpersonal communication skills, with the ability to articulate complex information, present persuasively, and interact effectively with technical and non-technical teams.
• Ability to provide clear, concise, and actionable reporting, and to develop and deliver impactful presentations and training to diverse audiences.

Preferred Qualifications

• Demonstrated ability to work effectively and autonomously across diverse teams, navigating ambiguity and delivering results.
• Adept at cultivating trust and influencing stakeholders across all organizational levels.
• Experience in a fast-paced, high-growth environment.
• Familiarity with Apple's services ecosystem (e.g., Apple TV, Music, iCloud, Apple One, Fitness+, etc.).
• Experience with global marketing campaigns and processes.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $166,600 and $250,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple's workplace
Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.