Product Designer

Route is hiring a Product Designer in Salt Lake City, UT (onsite) to shape brand and product experiences across its B2B and B2C suite. Design execution for omni-channel communications and marketing touchpoints, including email, web, and in-app messaging UI design for merchant and shopper-facing experiences across Route’s product suite Design system ownership by maintaining and scaling UI patterns and systems Brand guidelines creation and maintenance for consistency, clarity, and effective application across stakeholders and apps Cross-functional collaboration with product, engineering, marketing, and sales to ensure accurate implementation across products, presentations, and other experiences Accessibility & inclusion focus to deliver experiences that are accessible, inclusive, and human-centered Storytelling contributions through motion, illustration, or investor-facing visuals as needed Continuous improvement via design reviews, QA, and experiments Requirements 5+ years of experience in product and brand design (agency and/or in-house) Online portfolio showing strong visual design, design systems, communications design, motion, and digital product work Figma expertise including variables, auto layout, components, prototyping, AI agent, and design token structures Messaging experience with email, web, and in-product messaging plus understanding of medium-specific best practices Front-end literacy with responsive web concepts and knowledge of HTML, CSS, motion design, and WCAG accessibility standards Communication with ability to operate autonomously in a fast-paced environment Technologies Figma (variables, auto layout, components, prototyping, AI agent, design token structures) HTML, CSS Motion design WCAG accessibility standards Adobe Creative Suite (Photoshop, Illustrator, Firefly, After Effects, Premiere) Cinema4D Lottie Framer Pay Transparency Salary range for this role: USD 158,000 - 194,000 per year National: $158,000 - $167,000 Los Angeles / Orange County: $172,000 - $182,000 San Francisco Bay Area: $181,000 - $191,000 New York: $183,000 - $194,000 Cash compensation above includes base salary and may not reflect potential commission (eligible roles) or annual bonus targets under Route’s bonus plan All Route employees are eligible to participate in Route’s equity incentive plan to receive stock options per the terms of the agreement Some roles may be eligible for overtime pay Individual compensation packages vary based on career level, skills, experience, geographic location qualifications, and other job-related factors Benefits Pay 95% - 100% of your health insurance premiums for you and your family Remote or hybrid work arrangements Unlimited PTO 401k matching Formalized growth opportunities Learning & development DEI programs & events Preferred Qualifications Proficiency with design software such as Adobe Creative Suite (Photoshop, Illustrator, Firefly, After Effects, Premiere) or Cinema4D, Lottie, Framer Understanding of lifestyle, fashion, and sports branding trends Experience in e-commerce, marketplaces, or shopping platforms like Shopify Experience with illustration, motion, and visual storytelling The Opportunity Craft innovative brand and product design solutions for Route’s suite of B2B and B2C products: Package Protection , Package Tracking , Returns Partner with the Design Director to shape Route’s visual identity across products, marketing, sales materials, and prototypes Hands-on role balancing deep craft with modern workflows, using AI tools to accelerate exploration, and building systems to guide growing teams The Team Focus on meaningful, user-facing experiences that reach millions of shoppers and top-tier brands Operate with high autonomy, low ego, and strong cross-functional alignment Design has a seat at the table, with collaboration to push great ideas forward #J-18808-Ljbffr