Director Of Sales Wlio

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency that offers national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLIO:

Located in Lima Ohio WLIO is proud to bring all four major networksNBC CBS ABC and FOXunder one roof. As a station serving the Midwest we enjoy the beauty and variety of all four seasons while staying closely connected to the communities we serve.

WLIO offers applicants the opportunity to be part of a dynamic collaborative team in a welcoming market where journalists and media professionals can make a meaningful impact.

Job Summary/Description:

WLIO is seeking an experienced motivated and strategic Director of Sales to lead WLIOs sales department and drive revenue growth across its broadcast digital and emerging media platforms. Reporting directly to the General Manager the Director of Sales will play a key leadership role in the stations overall business strategy financial performance and continued growth in the Lima market.

The ideal candidate is a hands-on sales leader who understands how to recruit develop motivate and retain a high-performing sales team while building strong relationships with local businesses agencies and regional advertisers. This individual will bring a proven ability to grow existing business develop new revenue opportunities strengthen client partnerships and deliver effective multi-platform marketing solutions that produce measurable results.

Duties/Responsibilities include but are not limited to:

The Director of Sales is responsible for leading WLIOs sales operation driving revenue growth developing client relationships and supporting the stations overall business objectives. Duties include but are not limited to:

• Sales Leadership: Lead and manage the stations multi-platform sales operation with a focus on growing broadcast digital and emerging platform revenue.
• Revenue Growth: Develop and execute strategic sales plans to achieve and exceed local national new business digital and other revenue goals.
• Business Development: Identify new business opportunities expand existing accounts and develop creative marketing solutions that deliver measurable results for clients.
• Sales Strategy: Establish sales goals budgets forecasts and performance expectations aligned with WLIOs local brand and overall business strategy.
• Team Development: Recruit hire train coach and retain a high-performing sales team. Provide ongoing development and opportunities for professional growth.
• Performance Management: Monitor sales activity revenue pacing and individual performance. Hold team members accountable for achieving established goals and objectives.
• Client Relationships: Build and maintain strong relationships with key advertisers agencies business owners and community partners.
• Multi-Platform Solutions: Champion the integration of broadcast television digital products and emerging media opportunities to deliver comprehensive advertising solutions.
• Collaboration: Work closely with the General Manager and other department leaders to align sales initiatives with station priorities and identify opportunities for growth.
• Communication: Maintain consistent communication with the General Manager sales team and other departments regarding revenue performance opportunities challenges and business initiatives.
• Market Leadership: Represent WLIO professionally in the business community and participate in activities that strengthen the stations visibility and relationships throughout the Lima market.
• Sales Operations: Maintain organized sales processes effective inventory management accurate forecasting and consistent execution of sales policies and procedures.
• Financial Accountability: Manage the sales department budget monitor expenses and provide accurate financial reporting and revenue projections.
• Compliance and Ethics: Ensure the sales department operates in accordance with company policies FCC regulations EEO requirements SOX guidelines and all applicable laws and regulations.
• Culture and Innovation: Foster a positive collaborative and accountable sales culture that encourages creativity innovation teamwork and a commitment to results.
• Perform other duties as assigned by the General Manager.

Qualifications/Requirements:

• 5 years of media sales and management experience preferred including experience as a Director of Sales Local Sales Manager or comparable leadership position.
• Bachelors degree in business communications marketing or a related field preferred. Equivalent professional experience may be considered.
• Strong understanding of the broadcast television industry digital media advertising trends and the evolving media landscape.
• Demonstrated success in developing sales strategies growing revenue generating new business and achieving financial objectives.
• Proven ability to recruit hire develop motivate and retain high-performing sales professionals.
• Strong leadership skills including emotional intelligence conflict resolution coaching and team development.
• Excellent written verbal presentation negotiation and interpersonal communication skills.
• Strong strategic thinking analytical problem-solving and decision-making abilities.
• Ability to manage multiple priorities meet deadlines and adapt to changing business needs while maintaining a positive and professional presence.
• Demonstrated ability to build strong client relationships influence business decisions and develop long-term partnerships.
• Strong financial acumen including budgeting revenue forecasting expense management and financial reporting.
• Ability to work collaboratively with station leadership and other departments to achieve overall business objectives.
• Familiarity with employment practices personnel management and applicable workplace compliance requirements.
• Proficiency in Microsoft Office applications and business management systems including CRM and enterprise reporting platforms.
• Willingness and ability to become actively involved in the local community and represent WLIO as a business and community leader.
• Must possess a valid drivers license and maintain an acceptable driving record consistent with company policy.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

WLIO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director