Senior UX Researcher, Mixed Methods

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking a Senior User Experience (UX) Researcher, Mixed Methods with a passion for uncovering customer insights and a track record of turning research into real product influence. Your focus will span the full product lifecycle, combining generative, evaluative, and quantitative research to build a holistic picture of our customers. You'll be part of our UX Research team, where we help onX build a deep, ongoing understanding of our customers, so product decisions are grounded in how people actually explore the outdoors with onX, helping our teams build with confidence. This is a great opportunity to be part of a dynamic, growing company focused on making an impact on the business, and to shape how onX understands its customers at the moments that matter most. This role will serve as the link between what we learn from onX customers and how product and business teams act on it. This role will report to the UX Research Manager.

WHAT YOU'LL DO
Essential Job Duties & Functions

Own end-to-end research

• Independently plan and run research, both qualitative and quantitative, across the full product lifecycle to shape strategy and sharpen the onX customer experience.
• Know which method fits which question, and bring sound judgment to every call you make: balancing speed with rigor, weighing tradeoffs honestly, and making decisions that keep your conclusions credible and your team confident in them.

Build cross-functional partnerships and influence to scale impact

• Build deep knowledge of our customers and products so you can spot the right questions before anyone asks, challenge assumptions, and help shape product strategy and priorities.
• Build close, trusted relationships with Product, Design, and other partners from day one — understanding their goals and context well enough to spot research opportunities together and scope studies collaboratively, not just deliver findings at the end.
• Turn research into clear next steps — tell a compelling story with your findings and partner with Product, Design, Data Science, Business Intelligence, and Marketing to inform decisions.
• Act as a go-to advisor when partners are running their own research by weighing in on study design and methodology to help strengthen their approach.
• Coach non-researchers, contribute to shared research standards and practices, and look for ways AI can make our research faster, sharper, and easier to reuse.

Execute across mixed methods

• Use qualitative methods like interviews, usability testing, diary studies, and other generative and evaluative approaches.
• Design and execute quantitative studies, using descriptive and inferential statistics to turn survey, behavioral, and CX data into clarity we can act on. You'll also help shape how we measure UX more broadly, so teams understand how well our products serve customers at scale.
• Know when one approach fits better than the other, and when combining them gets you further — for example, working through a multi-phase study where each builds on the other to answer a bigger question.
• Continuously integrate qualitative, quantitative, and behavioral data to spot patterns, make sense of conflicting signals, and build a fuller picture of onX customers and how their needs and experiences change over time.

WHAT YOU’LL BRING

• A portfolio, work samples, or case studies is required as part of the application.
  • It should demonstrate your ability to independently scope and execute mixed-method research and translate evidence into meaningful product and business impact.
• Eight (8) years of relevant experience, that includes at least five (5) years in UX, product, or consumer research, preferably in a fast-paced B2C product environment
• A Bachelor’s degree, Master’s degree, or PhD in Psychology, Human Factors, Human-Computer Interaction, Anthropology, or related field or equivalent experience.
• A proactive, strategic mindset. You understand customers, the product, and the business well enough to know what's worth researching.
• Strong communication and collaboration. You explain findings, implications, and limitations clearly to any audience, and build real partnerships with Product, Design, and other cross-functional partners along the way.
• Proven mixed-methods research fluency, with the ability to independently design, execute, analyze, and integrate qualitative and quantitative studies to answer strategic questions.
• Experience across foundational and evaluative qualitative methods, including interviews, usability testing, diary studies, and other generative and evaluative approaches.
• Hands-on quantitative research experience, including survey design and analysis, sampling strategies, data-quality assessment, and applying descriptive and inferential statistics.
• Experience with UX measurement and Voice of Customer (VoC) practices, and interest in helping that work evolve and scale.
• Ability to juggle multiple research efforts at once, and adjust as questions, timelines, or business needs shift.
• A strong curiosity for exploring new technologies, including AI.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience working in a democratized or enabled research environment
• Experience with data analysis or visualization tools like R or Python
• Proficiency with advanced statistics like regression, factor analysis, cluster analysis, etc.
• Expertise with advanced survey methods like MaxDiff, conjoint, Van Westendorp pricing or similar
• Genuine enthusiasm for the outdoors and how people explore it

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we evolve as our business, products, and the world around us change.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX is a distributed company with employees across the U.S. We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. Basecamps are not physical offices; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.

We have a strong preference for hiring candidates who live near one of our offices or within a Basecamp, and we prioritize candidates in these locations first. Candidates who live elsewhere in the U.S. may still be considered, provided they reside in a state where onX is currently able to employ team members.

At this time, we are NOT able to employ individuals whose primary work location is in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New York, North Dakota, Ohio, Oklahoma, South Dakota, West Virginia, or Wyoming.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $154,000 and $180,000 upon hire. The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at View email address on aiapply.co.

Position open until filled.

#LI-Remote

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

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As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.