Head of Builder Sales

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Head of Builder Sales, LG Pro Builder (National)

Position Summary

The Head of Builder Sales is a senior executive leadership role responsible for defining and executing the national sales and commercial strategy for LG Pro Builder across the United States. This leader owns the strategic direction and overall business performance of the Builder channel, driving sustainable revenue and profitable growth, expanding market share, strengthening strategic customer partnerships, and positioning LG as the preferred appliance partner for national, regional, and local builders.

As a key member of the leadership team, the Head of Builder Sales provides strategic direction and enterprise leadership for the national Builder Sales organization, establishing clear business priorities, operating standards, and accountability across the organization. This leader is responsible for national sales performance, channel expansion, organizational capability, customer strategy, and cross-functional alignment to accelerate LG's growth within the residential construction industry.

Operating at an enterprise and strategic level, the Head of Builder Sales establishes the national commercial strategy, organizational priorities, and operating framework for the Builder channel. This leader ensures effective execution through regional and account leadership while partnering closely with executive leadership, product divisions, marketing, finance, supply chain, operations, customer service, and other corporate functions to remove barriers, align resources, and accelerate profitable growth.

The Head of Builder Sales serves as the executive voice of the Builder channel, bringing market intelligence, customer insights, competitive dynamics, and strategic recommendations to senior leadership while influencing enterprise priorities that impact the long-term success of the business.

Key Responsibilities

National Sales Strategy & Revenue Growth

• Define and execute the national Builder Sales strategy to achieve annual and long-term revenue, profitability, market share, and strategic growth objectives.
• Establish growth strategies across national, regional, and local builder segments.
• Define customer segmentation, market priorities, and resource allocation strategies to maximize national growth opportunities.
• Drive revenue and profitable growth through new business development, strategic account acquisition, expansion of existing partnerships, and increased share of wallet.
• Establish national sales planning, forecasting, pipeline governance, and performance management standards across the Builder Sales organization.
• Identify emerging market opportunities, industry trends, housing dynamics, and competitive developments to inform national business strategy.
• Develop and execute strategies to increase LG market penetration across single-family, multifamily, build-to-rent, and other strategic residential construction segments.
• Establish strategic priorities for geographic expansion and market penetration based on growth potential, competitive position, and return on investment.

Financial & Commercial Leadership

• Own national Builder channel financial performance, including revenue, gross profit, pricing, trade investment, and overall profitability.
• Lead the development and execution of the annual operating plan, budget, sales targets, and long-term business plans for the Builder channel.
• Develop national pricing, trade terms, rebate, incentive, and investment strategies that balance customer competitiveness, profitable growth, and long-term channel value.
• Partner with Finance to evaluate business performance, profitability, customer economics, strategic investments, and return on investment.
• Establish financial performance expectations and accountability across the national Builder organization.
• Identify opportunities to improve commercial effectiveness, pricing discipline, customer profitability, and overall business productivity.

Customer & Strategic Business Development

• Build and maintain C-suite and executive-level relationships with national builders, regional builders, developers, architects, and strategic industry partners.
• Serve as the executive sponsor for LG's largest and most strategic Builder accounts and partnerships.
• Lead negotiations for complex national contracts, strategic agreements, and long-term customer partnerships.
• Develop strategies to increase customer retention, satisfaction, loyalty, and long-term account growth.
• Identify and develop strategic partnerships that create competitive advantage and expand LG's presence within the Builder channel.
• Represent LG Pro Builder in executive customer engagements, industry conferences, builder association events, trade shows, and other strategic forums.
• Serve as the senior customer advocate within LG, ensuring key Builder needs and opportunities are understood and addressed across the organization.

Organizational Leadership & Talent Development

• Lead, mentor, and develop a high-performing national Builder Sales organization through regional and account leadership.
• Establish clear performance expectations, accountability standards, organizational priorities, and leadership development plans across all levels of the sales organization.
• Build a culture of collaboration, innovation, customer focus, accountability, and continuous improvement.
• Assess organizational capabilities and structure to support current and future business growth.
• Develop succession plans and leadership pipelines for critical roles across the national organization.
• Recruit, develop, and retain top sales leadership and talent to support long-term growth.
• Establish organizational best practices and ensure consistency in execution across regions and customer segments.

National Account Management & Market Expansion

• Develop the national strategy for expanding LG's relationships with major national and regional builders.
• Establish scalable account management frameworks that create consistency while allowing for local market execution.
• Define national customer coverage strategies and determine appropriate organizational resources for key accounts and markets.
• Identify opportunities for geographic expansion, new customer acquisition, and increased market penetration.
• Drive alignment between regional execution and national customer and business objectives.
• Establish strategic priorities for investments, resources, and organizational coverage across key Builder markets.
• Develop and maintain a balanced portfolio of national, regional, and local Builder relationships to support sustainable channel growth.

Cross-Functional & Enterprise Leadership

• Influence enterprise-level priorities and resource allocation to ensure the Builder channel has the product, pricing, supply chain, service, and operational capabilities required to achieve growth objectives.
• Partner closely with Product Management, Marketing, Finance, Supply Chain, Operations, Customer Service, and Executive Leadership to align business priorities and customer requirements.
• Collaborate with product and category teams to ensure Builder-specific market needs are incorporated into product roadmaps, assortment strategies, and go-to-market plans.
• Partner with Finance on pricing strategies, profitability analysis, revenue forecasting, annual planning, and strategic investments.
• Partner with Supply Chain and Operations to improve customer experience, product availability, delivery performance, and project execution.
• Lead cross-functional initiatives that remove barriers to growth and improve the overall Builder customer experience.
• Serve as the voice of the Builder customer by providing market intelligence, customer insights, competitive analysis, and strategic recommendations across the organization.
• Secure cross-functional alignment and organizational commitment for strategic Builder initiatives.

Sales Operations & Performance Excellence

• Establish national forecasting, pipeline governance, and sales operating standards to ensure visibility, accountability, and predictability.
• Establish national sales operating rhythms, KPIs, performance reporting standards, and business review processes.
• Set expectations for CRM adoption, data integrity, account planning, and sales process discipline across the organization.
• Evaluate organizational performance and productivity trends to identify strategic opportunities for growth, efficiency, and capability improvement.
• Establish best practices for account planning, opportunity management, customer engagement, and sales execution.
• Drive consistency and accountability in business planning and performance management across regional and account leadership.
• Continuously evaluate the effectiveness of the national sales organization and implement improvements that increase productivity, scalability, and profitable growth.

Strategic Leadership

• Shape LG's long-term Builder channel growth strategy and lead the development of the national business plan.
• Identify new business models, market opportunities, customer segments, and strategic partnerships that create competitive advantage.
• Lead strategic initiatives that strengthen LG's position as an industry leader within the Builder channel.
• Provide executive leadership with market intelligence, customer trends, competitive insights, and strategic recommendations.
• Serve as the senior executive leader and primary business advocate for the LG Pro Builder channel.
• Influence enterprise-wide decisions that impact the Builder business and ensure alignment between corporate strategy and Builder channel objectives.
• Lead initiatives that position LG for long-term growth, profitability, and leadership within the residential construction industry.
• Serve as a key member of the sales and business leadership team, contributing to enterprise-wide growth strategies and strategic business initiatives.

Key Performance Indicators (KPIs)

Business Performance

• Achievement of annual revenue, gross profit, profitability, and market share objectives.
• National Builder channel revenue and profitable growth.
• Achievement of annual operating plan and budget objectives.
• Strategic account growth, contract renewals, and customer profitability.
• New Builder customer acquisition and strategic business wins.
• Return on strategic investments and customer programs.

Customer Success

• Customer retention, loyalty, and relationship health.
• Account expansion and share-of-wallet growth.
• Customer satisfaction and executive relationship strength.
• Strategic partnership development and long-term customer value.
• Competitive win rates across key Builder opportunities.

Sales Effectiveness

• Forecast accuracy and pipeline health.
• Sales productivity and organizational performance.
• CRM adoption, data integrity, and sales process compliance.
• Account planning and strategic opportunity execution.
• Consistency of national sales operating standards and performance management.

Organizational Leadership

• Employee engagement, retention, and organizational health.
• Leadership development and succession readiness.
• Performance against national and regional business objectives.
• Organizational capability and productivity improvement.
• Talent acquisition and retention of high-performing sales leaders.

Market Impact

• Market share growth across Builder segments.
• Geographic expansion and new market penetration.
• Growth across national, regional, multifamily, and build-to-rent segments.
• Industry influence and LG brand positioning within the Builder channel.
• Competitive win rates and strategic partnership success.
• LG's position as a preferred appliance partner among key Builder customers.

Recruiting Range

$175,000—$255,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

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In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied .