Digital Marketing Specialist

About The Role The role owns execution of digital marketing programs across paid search, paid social, SEO, email, and web — the channels that drive traffic, leads, and pipeline for a fast-growing technology company. About The Role The role owns execution of digital marketing programs across paid search, paid social, SEO, email, and web — the channels that drive traffic, leads, and pipeline for a fast-growing technology company. Reporting into the demand generation team, the Digital Marketing Specialist runs campaigns end-to-end: launching, measuring, and optimizing in a data-heavy environment where budget efficiency and conversion rates are watched weekly. Key Responsibilities Build and launch paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets, bids, and audience targeting Own SEO execution: keyword research, on-page optimization, technical audits, and coordination with content on briefs and link building Run email campaigns and lifecycle flows in HubSpot or Marketo, including segmentation, automation, and deliverability monitoring Analyze performance in GA4 and Looker Studio; build dashboards and report on CPL, CAC, ROAS, and conversion funnel metrics A/B test ad creative, landing pages, and email copy; document wins and scale what works Partner with design, content, and sales to produce campaign assets and align messaging with positioning Manage landing page builds in Webflow or WordPress, including tracking setup via GTM and UTM governance What We Are Looking For 3-5 years of digital marketing experience in B2B SaaS or B2C tech, with measurable results in paid acquisition or SEO Hands-on expertise with Google Ads and at least one major marketing automation platform (HubSpot, Marketo, Pardot) Proficiency with GA4, Google Tag Manager, and building performance reports stakeholders can act on Working knowledge of SEO fundamentals, including technical audits and keyword strategy Strong project management skills; comfortable running 5+ concurrent campaigns Bachelor's degree in marketing, communications, or equivalent practical experience Bonus: experience with Webflow, SQL or spreadsheet modeling, SEMrush/Ahrefs, or marketing attribution tools like HockeyStack or Dreamdata #J-18808-Ljbffr