Senior Social Media Marketer, Growth

About AbridgeFounded in 2018, Abridge is the first AI-native clinician intelligence platform organized around the patient, built for clinicians, and designed to help health systems coordinate the clinical, financial, and evidence-based decisions for every moment of care. Powered by purpose-built AI for healthcare, Abridge connects patients, providers, payers, and life sciences companies. This year, the platform will support more than 100 million patient-clinician conversations across more than 300 of the largest and most complex health systems in the U.S. With deep workflow integration, the Abridge clinician intelligence platform has been validated to support encounters in 28+ languages across specialties and care settings. Abridge is setting the industry standard for the responsible deployment of AI across health systems with continual and transparent AI evaluation. Clinical decision support references and cites gold-standard sources of evidence, and features like Linked Evidence map AI-generated documentation to source data, helping clinicians quickly trust and verify the output. Abridge was awarded Best in KLAS for Ambient AI in 2025 and 2026, in addition to other accolades, including TIME Best Inventions of 2024 and 2025, CNBC Disruptor 2025, and Fast Company's Most Innovative Companies 2025. We are a growing team of practicing clinicians, AI scientists, PhDs, creatives, technologists, and engineers working together to transform healthcare. We have offices located in San Francisco, New York, and Pittsburgh.The RoleWe're looking for a Senior Social Media Marketer to own how Abridge grows across social. This is a role for someone who treats social as a performance channel with a funnel behind it: someone who can build an audience from a standing start, run a real experiment cadence, and connect audience growth to outcomes further down the funnel like email capture, content consumption, event registration, pipeline influence, and recruiting.Abridge is an AI company building in healthcare, and we have the substance to build a meaningful public presence: a product that clinicians use and love, a team of practicing physicians and AI researchers, and a CEO who is himself a practicing cardiologist. Two conversations we should be central to, the AI conversation and the healthcare conversation, are happening every day on social without us in them. What we need is someone who can close that gap deliberately, with a plan, a stack, and a number they're accountable to.Writing matters in this role. You'll be publishing in the brand voice and in the voices of our executives and clinicians, and the work has to be native and genuinely good. But the hard requirement here is growth: we're looking for a growth operator who writes well, not a writer who also reads dashboards. You'll have editorial and creative partners for the craft, and you'll be the one deciding what to test, what to scale, what to kill, and what any of it did for the business.This role reports into Growth and partners closely with Creative, Comms, Product Marketing, Customer Marketing, Events, and Recruiting. You'll own social strategy, channel prioritization, distribution, experimentation, and measurement end to end.What You'll DoOwn audience growth as a number. Set and hit targets for follower growth, reach, and engaged audience by platform, and own the framework that connects social activity to ToFu, MoFu, and BoFu outcomes. Be able to say what a month of work produced and what you'd do differently next month.Build and own the measurement layer. Define the metrics that matter, instrument the tracking (UTM discipline, analytics, self-reported attribution, event and campaign tagging), and report to marketing leadership on a regular cadence. Bring insights back that change what we make.Run a continuous experiment program. Maintain a live backlog of hypotheses across hooks, formats, cadence, first frames and thumbnails, posting time, cross-posting, and audience targeting. Design tests that can actually be read, and be disciplined about killing what doesn't work.Decide which platforms we play on and how. Own LinkedIn and X as our primary channels, and make the call on where else we should be investing across Instagram, YouTube, Reddit, TikTok, etc. Each one has a different audience, algorithm, and reason to exist for us.Build the growth stack outside the native platforms. Stand up and operate the tooling that makes growth repeatable: publishing and scheduling, audience research and enrichment, listening and monitoring, link tagging, competitive and creator tracking, reporting. Automate the parts that should be automated, with clear judgment about where third-party tooling crosses a line we don't want to cross as a healthcare company.Use paid amplification where organic hits a ceiling. Partner with Growth to put budget behind what's working, run retargeting off social audiences, and understand the interplay between organic reach and paid distribution.Build an employee and executive amplification program that runs as a system. Identify the right internal voices among our clinicians, researchers, executives, and subject-matter experts, and build the operating model that keeps them posting: content supply, drafting support, approval flow, tooling, and measurable reach. Success here is a program that works without you writing every post.Publish at a high standard and at real volume. Write, edit, ship, and iterate across posts, threads, carousels, comments, executive content, short-form video, and emerging formats. Know when something needs polish and when speed and native execution matter more.Identify the stories worth distributing. Proactively find what's worth posting across the company (product launches, customer impact, research, clinicians, events, cultural moments, the people building Abridge) and bring a strong point of view on the angle and the channel.Partner with Creative to get assets made. Brief designers, writers, videographers, and agencies with clear strategic and creative context. Contribute to ideation, give useful feedback, and treat creative partners as collaborators.Build community. Reply with intention, surface customer and community voices, participate where our audiences actually are, and create real-time moments around launches and flagship events.Use AI as a force multiplier. Incorporate AI throughout your workflow, from audience research and ideation to drafting, editing, repurposing, analysis, and reporting. Experiment with new tools and workflows, and have a considered view on where AI makes the work better and where it doesn't.Partner across marketing and the company. Work alongside Growth, Product Marketing, Customer Marketing, and Events. Bring a distribution and audience perspective into planning early, and turn company priorities into social opportunities.What You'll BringFive to eight years in social media marketing or growth marketing, with direct hands-on ownership of social as a growth channel.A demonstrated track record of growing an audience, with real numbers attached. You can walk through what the account looked like when you started, where it got to, and specifically what drove it.Fluency with the funnel. You've been held accountable to metrics beyond engagement, and you can explain how you connected social activity to downstream outcomes like email signups, registrations, demo requests, or pipeline, including where the attribution was imperfect and how you worked around it.Analytics and attribution chops. You're comfortable in platform analytics and in tools like GA4 or Amplitude, you're rigorous about tagging and tracking, and you can build a report that leadership actually uses.Hands-on fluency across multiple platforms, including LinkedIn and X, plus real working knowledge of at least a couple of others (e.g., Instagram, YouTube, Reddit, and TikTok). You understand the cultural, algorithmic, and creative differences between them and can create natively for each.Experience with the tooling layer around social. You've built or automated workflows for publishing, audience research, listening, enrichment, or reporting, and you have a point of view on which tools are worth it and which create more risk than value.Experience running paid social, even at modest budget, and an understanding of how paid and organic compound.Strong writing and editorial judgment. You can find the hook, write an opening line that earns attention, develop an