Commercial Development Manager

Job ID: 31162519Company: Abbott LaboratoriesLocation: United States - Wisconsin - MadisonJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-09-22Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company recognized as one of the best big companies to work for, as well as one of the best places to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Madison, WI location within the Cancer Diagnostics business. We're empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people. Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe, helping clinicians make informed decisions across a broad range of health conditions, including cancer. As a Commercial Development Manager, you'll lead commercialization strategy and execution for assigned products and programs, with a focus on supporting the follow-up colonoscopy program. You'll translate business objectives into actionable marketing, financial, and cross-functional plans that drive product adoption, growth, and long-term business performance. What You'll Work On Develop and execute short- and long-term commercialization, positioning, and competitive strategies to support product growth, market share, revenue, and profit objectives. Create and implement marketing programs, sales tools, promotional materials, advertising plans, and product messaging that enable effective field execution and strengthen product branding. Lead cross-functional initiatives with Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing, executive leadership, and external partners to deliver strategic programs and business objectives. Manage product financial performance, including AP&G budgets, sales revenue, profit margin, and P&L-related objectives; analyze results and present business and marketing programs to senior leadership. Use market research, customer insights, claims testing, and data analysis to inform product strategy, evaluate opportunities, and support commercialization decisions. Required Qualifications Bachelor's degree in Marketing or an equivalent combination of education and relevant work experience. Three (3) or more years of progressively responsible product or brand marketing experience in healthcare, OTC, consumer packaged goods, or a combination of these areas. Demonstrated leadership and project management experience, including the ability to lead cross-functional teams and drive initiatives from strategy through execution. Strong communication and presentation skills with the ability to collaborate with internal and external stakeholders and present effectively to senior management. Strong analytical, business, and financial management skills, including experience evaluating product performance, revenue, margins, and business results. Advanced proficiency with Microsoft Word and Excel. Preferred Qualifications Master's degree; MBA strongly preferred due to the business complexity and strategic focus of the position. Experience developing product positioning, competitive selling strategies, and commercialization plans for complex products or services. Experience managing advertising, promotional, market research, or agency/vendor initiatives. Demonstrated experience with product-level financial ownership, budget administration, and P&L accountability. Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com, on LinkedIn at , and on Facebook at . The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.Skillscommercialization strategyproduct marketingcross-functional leadershipfinancial managementp&l managementmarket researchproject managementcompetitive analysissales strategybudget administrationstakeholder managementpresentation skillsclaims testingproduct commercializationadvertising strategypromotional planningbusiness performance analysisstrategic planninghealthcare marketingregulatory affairs collaborationmicrosoft excel