Lead Acquisition & Performance Analyst

Role Preview Own the engine. Scale the results. Win where it counts. If you know how to turn leads into funded loans, efficiently and at scale, this role gives you full control of the machine. As our Lead Acquisition & Performance Analyst, you’ll own and optimize our lead generation across marketplace partners and aggregators, directly impacting volume, CPD, and profitability. This is a hands‑on, high‑impact role for someone with experience in subprime lending, near prime lending or performance‑based lead marketplaces who thrives on data, speed, and results. Job Scope Lead Performance & Optimization Monitor and optimize KPIs including % App, % Bid, % Fund, CPL, and CPD Identify trends and take immediate action to improve results Build and maintain vendor scorecards and dashboards Bid Strategy & Lead Buying Manage and optimize bidding strategies across lead platforms (e.g., Origin 8) Adjust bids dynamically based on performance, time of day, geography, and quality Balance volume and efficiency to hit cost and funding targets Manage relationships with lead providers and aggregators Analyze performance at the source and publisher (SubID) level Pause or optimize underperforming traffic Negotiate pricing, quality, and delivery terms Lead Filtering & Routing Improve match quality with underwriting criteria Collaborate with internal teams to refine targeting Funnel & Conversion Optimization Identify bottlenecks in the application and approval funnel Partner with UX to improve conversion rates Support development of enhanced flows (e.g., returning customer experiences) Monitor FPD (First Payment Default) and CCR metrics Align acquisition strategies with portfolio quality Balance growth with long‑term profitability Required Qualifications 3–7+ years in subprime lending, fintech, or performance-based lead generation Hands‑on experience with Origin8 or similar platforms (T3, LeadPoint, PX) Strong understanding of CPL, CPD, and conversion metrics Advanced Excel / Google Sheets skills Ability to make fast, data‑driven decisions Experience managing multiple vendors and data streams Preferred Qualifications Experience on the lender side Familiarity with subprime borrower segments Experience with credit/risk metrics (FPD, delinquency) Some SQL a plus or BI tools (Tableau) Benefits Majority company‑paid Health, Dental, and Vision 401(k) Program Company‑paid Life and Disability Insurance Paid Vacation, Holidays, PTO, and Sick Time 40‑hour work week (Monday–Friday) Competitive salary (65k to 80k) Why This Role Matters This role directly impacts revenue, profitability, and portfolio quality. You will own a multi‑million‑dollar acquisition channel and drive measurable impact quickly. Location On‑site / Hybrid #J-18808-Ljbffr Consumer Loan Careers