E-Commerce Digital Marketing Manager

E-Commerce Digital Marketing Manager San Diego, CA (In-Office) We are a fast-growing wellness brand seeking a performance-driven E-Commerce Digital Marketing Manager to lead digital growth across paid media, marketplaces, and DTC channels. Key Responsibilities Paid Digital Media & Creative Lead paid media strategy across Google, Meta, TikTok, and YouTube Oversee creative development tailored to each platform for performance Continuously test and optimize campaigns to improve ROAS, CAC, and conversion Marketplace & Retail Media Manage Amazon, Walmart, and Target marketplace strategy and ad spend Optimize product listings (SEO, content, reviews, conversion) Monitor competitive trends and identify growth opportunities Some experience managing TikTok Shop Direct-to-Consumer (DTC) Own Shopify site performance including merchandising and UX Drive CRO through A/B testing, funnel optimization, and personalization Manage CRM programs (email, SMS) to increase retention and LTV Analytics & Performance Build and manage dashboards (Shopify, GA4) Track KPIs including ROAS, CAC, CVR, AOV, LTV Deliver insights and recommendations to leadership What Success Looks Like Profitable, scalable growth across digital channels Strong marketplace presence and conversion Qualifications 5+ years in e-commerce/digital marketing Experience with paid media, marketplaces, and Shopify Strong analytical skills and KPI ownership Experience managing agencies CPG/wellness experience preferred Compensation $100,000 – $115,000 base Bonus tied to brand performance Medical, Dental, and Vision Insurance Company-Paid Life Insurance 401(k) Retirement Plan Supplemental Insurance Options Company-Paid Holidays Paid Time Off (PTO) Program Health & Well-Being Benefit #J-18808-Ljbffr