Vice President

Associate Vice President, Social Media Marketing

About the Company

Expanding provider of investment management, research & trading services

Industry
Financial Services

Type
Public Company

Founded
1792

Employees
10,001+

Categories

• Financial Services
• Investment Management
• Consulting & Professional Services
• B2B
• Asset Management
• Boston
• Finance
• Insurance
• Publicly Traded
• Angel Investment
• Banking

Specialties

• investment management
• custodian
• etf
• financial products
• fund accounting
• relationship management
• research
• trading
• and investment servicing

Business Classifications

• B2B

About the Role

The Company is seeking an Associate Vice President for Social Media Marketing. The successful candidate will be tasked with the development and execution of comprehensive social media strategies that are in line with the business objectives. This role involves overseeing social media campaigns, managing vendor partnerships, and ensuring the growth and maintenance of the brand's presence across various platforms. The AVP will also be responsible for shaping the organization's digital reputation, managing budgets for paid social media initiatives, and driving efforts to enhance brand awareness and engagement. Applicants for the AVP position should have a Bachelor’s degree in marketing, communications, business, or a related field, with a Master’s degree preferred. A minimum of 8 years of experience in marketing-related fields is required, with a proven track record in developing and executing successful social media campaigns. The ideal candidate will have B2B social media marketing experience, be an avid social media user, and have familiarity with social media platforms such as LinkedIn, Meta, YouTube, Reddit, TikTok, and X. Proficiency in CRM platforms and superior written and verbal communication skills are essential. The role also demands excellent project management skills, the ability to work with creative professionals, and experience in influencing and working with senior levels in an organization.

Hiring Manager Title
Head of social media

Functions

• Marketing