Digital Design Director

Global womenswear and streetwear brand, Naked Wardrobe is seeking a talented Digital Design Director to lead the creative expression of the brand across all digital, marketing, and experiential touchpoints. This role blends hands-on design with high-level creative direction—elevating core brand assets, driving innovation, and ensuring consistency. The Director will oversee graphic design execution, guide day-to-day marketing deliverables, and provide visionary treatments that push the brand forward while staying aligned with strategy and identity. Responsibilities Creative & Brand Leadership Own and evolve Naked Wardrobe’s visual identity across all digital, social, and brand touchpoints Maintain and enforce brand guidelines, ensuring consistent and elevated brand representation Lead concepting and presentation of new creative directions that support brand growth, strategy, and innovation Digital, Marketing & Campaign Design Lead, mentor, and develop the Graphics team to deliver best-in-class creative across all marketing channels Oversee workflow, prioritization, and end-to-end delivery of design needs for campaigns, weekly drops, and brand moments Drive creative development for digital assets—web, email, paid, social—to support full-funnel performance and refresh cycles Translate Art Director vision and photoshoot selects into cohesive campaign storytelling and digital execution Product, Packaging & Experience Design Direct end-to-end packaging design and production, elevating unboxing and product presentation across channels Ensure product, retail, pop-up, and wholesale presentation aligns with brand standards and premium positioning Cross-Functional Collaboration & Partnership Support Partner with Web, App, Product, and Marketing teams to enhance UX/UI and branded digital experiences Provide creative support for wholesale, influencer, talent, and strategic partnership initiatives Align creative output to business objectives, campaign goals, and market opportunities Qualifications Bachelor’s degree in Graphic Design, Visual Communication, Digital Design, or related field required (Master’s a plus) 7–10+ years of progressive experience in digital design, art direction, or creative leadership within fashion, beauty, lifestyle, or luxury consumer brands Strong portfolio demonstrating elevated visual storytelling, digital campaign development, brand systems, and multi-platform design execution Proven experience leading and developing creative teams, including designers at varying levels of skill and seniority Deep understanding of luxury, fashion, and cultural aesthetics—trend-driven with the ability to translate inspiration into brand-appropriate design Expertise in Adobe Creative Suite, Figma, and modern design/prototyping tools; strong working knowledge of UI/UX best practices Experience building and scaling brand guidelines, toolkits, and creative systems that support brand evolution and global consistency Demonstrated success collaborating cross-functionally with Marketing, eCommerce, Product, and Executive teams to drive brand and commercial goals Strong grasp of performance marketing and data-informed creative—understands how creative impacts engagement, conversion, and brand perception Experience with packaging design, print production, and vendor management (from concept through sampling and delivery) Exceptional communication, presentation, and stakeholder-management skills; confident pitching and defending creative thinking to executives Highly organized, adaptable, and comfortable operating in a fast-paced, high-growth environment with shifting priorities Passion for culture, fashion, design innovation, and storytelling; proactive in staying ahead of industry trends, platforms, and best practices #J-18808-Ljbffr Naked Wardrobe