HR Generalist

HR Generalist

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diverse workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

The compensation target for this role is: $63,800 - $75,000

The HR Generalist is a key partner in bringing Purple's people strategy to life, supporting the full employee experience from hire to retire. Sitting at the intersection of Talent Acquisition, Employee Engagement, Communications, and HR Business Partnership, this role helps managers and employees navigate everyday HR needs while keeping our culture of curiosity, collaboration, and care front and center. You'll balance recruiting coordination, engagement programming, and HRBP-style consultation, giving you visibility across the entire HR function and real ownership over the programs you touch. This role reports into the HR team and works cross-functionally with leaders throughout the business, making it a great fit for someone who enjoys variety, thrives on relationship-building, and wants their work to directly shape what it feels like to work at Purple.

Job Description

How you'll shape the future of comfort:

• Serve as a trusted HR point of contact for assigned client groups, advising managers and employees on policies, performance management, and everyday HR questions.
• Draft and deliver clear, engaging internal communications on HR programs, policy updates, and initiatives, tailoring messaging for different audiences across the company.
• Design and lead employee engagement initiatives, recognition programs, culture events, and pulse surveys, that strengthen connection, morale, and retention.
• Support HR Business Partners with employee relations matters, including documentation, investigations, and coaching guidance for people leaders.
• Coordinate HR projects, from process improvements to program rollouts, managing timelines, stakeholders, and deliverables across talent acquisition, engagement, and HR operations.
• Assist with administration of compensation, benefits, and leave programs, answering employee questions and escalating complex issues as needed.
• Partner with hiring managers to source, screen, and coordinate interviews for open roles, delivering a smooth, positive experience for every candidate.
• Support workplace investigations by gathering documentation, conducting or assisting with interviews, and helping HR Business Partners reach fair, well-documented resolutions.

What we're looking for:

• 2–4 years of progressive HR generalist experience spanning recruiting, employee relations, and HR operations.
• Working knowledge of employment laws and HR best practices (FLSA, FMLA, ADA, EEO).
• Experience supporting full-cycle recruiting, including sourcing, screening, and interview coordination.
• Strong interpersonal and communication skills, with the ability to build trust and credibility across all levels of the organization.
• Proven ability to manage multiple priorities and shift deadlines in a fast-paced, evolving environment.
• High degree of discretion, sound judgment, and comfort handling confidential information.

Even Better if...

• Experience supporting HR in a retail, manufacturing, or consumer products environment.
• Familiarity with employee engagement survey tools and action planning.
• Experience partnering with HR Business Partners on organizational design or workforce planning.
• Experience working with Workday
• Experience working in Canva
• Exposure to DEI programming or employee resource groups.
• Data-savvy, with experience building simple HR reports or dashboards.

How Purple brings you comfort

• Comprehensive Health & Wellness Benefits
• 401(k) Match
• Flexible Vacation Plan
• Childbirth & Parental Leave
• Sick & Wellness Time
• Holiday Pay
• Sabbatical
• Employee Discount
• Give Back Day
• Complimentary Mattress

WHY JOIN PURPLE?

At Purple, you'll join a team that truly invests in you, not just as an employee, but as a person. Here, you'll grow in an environment that values curiosity, collaboration, and courage. We believe in open communication, where your ideas are heard, your voice matters, and feedback helps everyone get better. We prioritize building long-term careers and helping you stretch your skills to reach new goals. You'll be part of a team that owns its work, celebrates integrity, and takes bold risks to innovate. And most importantly, you'll belong to a community that values people first, where we lift each other up, celebrate what makes us different, and work together to create something extraordinary.

Physical Requirements:

Physical activities may occasionally include:

• Remaining in stationary position, often standing, or sitting for prolonged periods of time.
• Adjusting or moving objects up to 15 pounds in all directions.

Physical activities may constantly include:

• Communicating with others to exchange information.
• Repetitive motions that may include the wrists, hands and/or fingers.
• Assessing the accuracy, neatness and thoroughness of work assigned.

Environmental Conditions may occasionally include:

• Noisy open office environment

BENEFITS AND PERKS

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.