Director, Product Marketing

About Bestow

Life insurance is one of the world's most important products. It's also one of the hardest to build, distribute, and modernize. Bestow exists to change that.

Bestow is a leading vertical technology platform serving some of the largest and most innovative life insurers. Our platform unifies the fragmented, legacy value chain, enabling carriers to launch products in weeks instead of years. Carriers choose us to scale and operate at unprecedented speed, powered by AI and automation.

Bestow isn't selling policies. We're building the infrastructure that helps an entire industry move faster, reach more people, and deliver on its promise.

Backed by leading investors (Goldman Sachs, Hedosophia, NEA, Valar, 8VC) and trusted by major carriers, Bestow is powered by a team that moves with precision, purpose, and heart. If you want to help reimagine a centuries-old industry with lasting impact, join us.

Bestow offers flexible remote/hybrid work, meaningful benefits, equity, and substantial growth opportunities.

Bestow uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit E-Verify.gov.

About The Role

The Senior Product Marketing Manager is the connective tissue between what we build and how we bring it to market. You'll own platform positioning and messaging, lead product launches, and ensure Sales has everything it needs to walk into a room with enterprise insurance carriers and win. You'll do this as an AI-native operator — using the best available tools to move faster, go deeper on research, and produce higher-quality work than traditional PMM approaches allow. This is a foundational role — you'll be building the PMM function from the ground up, which means real ownership and real influence.

This is the right role for a Senior PMM who's ready to operate at the next level — someone who's done enough to know how it works, is energized by AI as a force multiplier, and is ready to make it their own. If you're energized by the blank page and fired up by what AI makes possible, this is your role.

This role reports to the Chief Marketing Officer and is open to hybrid in our Dallas office or Remote. (US only) #LIRemote

What You'll Do

• Own Bestow's platform messaging and positioning — using AI-assisted research and synthesis to develop narratives that resonate with enterprise insurance carriers at every stage of the buying journey, and iterate them faster as the market evolves.
• Lead go-to-market for product launches, coordinating across Product, Sales, and Marketing — leveraging AI tools to accelerate content production, personalize messaging by segment, and ensure every release lands with clarity, confidence, and market impact.
• Build and maintain a high-quality sales enablement library — pitch decks, one-pagers, battle cards, and objection-handling guides — using AI workflows to produce and update materials faster without sacrificing quality.
• Develop and maintain competitive intelligence using AI-powered monitoring tools to track competitor moves, surface insights continuously, and keep Sales sharp and positioning refined in real time.
• Partner with Communications to ensure product narratives show up in analyst conversations and earned media moments — using AI tools to help draft, adapt, and tailor content across formats and audiences.
• Conduct customer and market research using a mix of traditional methods and AI tools to synthesize buyer language, needs, and decision criteria at greater depth and speed than either approach alone.
• Establish a measurement framework to track how product marketing is contributing to pipeline and win rates — using AI-assisted analysis to surface patterns and make the case for what's working.

Who You Are

• Product marketing experience in B2B SaaS or enterprise technology — you're operating at a senior level and ready for more responsibility.
• A compelling storyteller who can take a complex, technical platform and make it land clearly and powerfully with a sophisticated enterprise audience.
• Strong positioning and launch instincts — you know how to build a narrative from scratch and take it all the way through execution, without a lot of hand-holding.
• Comfortable building sales enablement from the ground up and working closely with a sales team to understand what they actually need to win.
• Curious and research-driven — you go deep on buyers, competitors, and the market using every tool available, including AI, to make your work sharper and your instincts better-informed.
• Energized by building — you're motivated by ownership, not intimidated by it.
• Genuinely AI-fluent — you use AI tools as a core part of how you work, not an occasional shortcut. You know when they accelerate good judgment and when human instinct has to lead.
• Experience in fintech, insurtech, or a platform business is a strong plus.
• Excellent written and verbal communication skills — you write with precision, make complex things feel simple, and maintain that standard whether you're drafting from scratch or editing AI-generated output.

Total Rewards

At Bestow, we're proud to be awarded for our team members, innovative products, and culture. Our standard benefits include:

• Competitive salary and equity based on role
• Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs
• 100% paid-premium option for medical, dental, and vision insurance
• Lifestyle stipend to support your physical, emotional, and financial wellbeing
• Flexible work-from-home policy and open to remote
• Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas' Deep Ellum, for those who prefer an office setting
• Employee-led diversity, equity, and inclusion initiatives

Recent Employer Awards include:

• Best Place for Working Parents 2023 + 2024 + 2025
• Great Place to Work Certified, 2022 + 2023 + 2024 + 2025
• Built In Best Places to Work, 2022 + 2023 + 2025
• Fortune's Best Workplaces in Texas 2022 + 2023
• Fortune's Best Workplaces in Financial Services and Insurance 2022 + 2023 + 2024

We value diversity at Bestow. The company will hire, recruit, and promote regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every team member.

Thanks for considering a job at Bestow!