Website Content Writer / Web Content Designer - Level 4

Website Content Writer / Web Content Designer – Level 4

The Digital Government team within the Connecticut Department of Administrative Services is leading the modernization of Connecticut’s digital government services. The initiative focuses on improving digital interactions between residents, businesses, and government agencies by delivering user-centered digital experiences.

The Website Content Writer / Web Content Designer – Level 4 will collaborate with cross-functional teams including designers, developers, and stakeholders to create clear, accessible, and impactful digital content. This role involves developing content strategies, optimizing digital experiences, and ensuring that web content aligns with user needs, accessibility standards, and organizational goals.

Content Development & Strategy

• Develop and maintain high-quality digital content for websites, applications, chatbots, and user documentation.
• Create and implement user-focused content strategies that improve digital customer journeys.
• Write clear, engaging, and action-oriented web content using plain language principles.
• Conduct research to create original content and enhance existing materials.

Content Lifecycle Management

• Manage the full lifecycle of digital content including discovery, analysis, creation, publishing, and governance.
• Conduct content audits and maintain content inventories across digital platforms.
• Identify content gaps and recommend improvements to enhance service delivery.

SEO & Analytics

• Perform keyword research and implement SEO best practices.
• Optimize content for search engines using technical and on-page SEO techniques.
• Develop and track KPIs to measure digital content performance.
• Use analytics and user insights to improve website content effectiveness.

Collaboration & Stakeholder Engagement

• Work closely with subject matter experts and stakeholders to ensure content accuracy and alignment with business goals.
• Collaborate with UX designers, developers, and product teams to improve user experience.
• Translate complex government information into clear, easy-to-understand content.

Content Governance & Compliance

• Ensure all content complies with accessibility standards and government guidelines.
• Maintain content quality, accuracy, and consistency across platforms.
• Establish governance processes for ongoing content management and updates.