Director of Brochure Marketing

Job Description

Job Description

Five Star Parks & Attractions, a trailblazer in the amusement and hospitality industry, is more than just a rating; it's a dynamic workplace where enjoyment and excellence converge. Actively involved in creating vibrant amusement park locations, we are the force behind superior entertainment experiences and lasting success. With a proud portfolio of unparalleled FEC brands, we ensure unforgettable moments at every location. Our commitment to safety, trust, and pride in our work creates a warm and inclusive environment where guests are treated like friends. At Five Star Parks & Attractions, we embrace empathy, acknowledge possibilities for all, and celebrate the unique payoff for each individual guest. Join us in a workplace that's not only safe & secure but also FUN , where every day is exciting.

Position Overview

The Director of Brochure Marketing builds Five Star Parks’ brochure distribution business in our existing Branson market and will work on expansion into new markets by selling rack and pocket space to restaurants, attractions, shows and other entertainment businesses. About 70% of the role is new-business sales: prospecting, closing new advertisers and growing accounts. The rest is leading operations and logistics: overseeing the existing distribution team in Branson and building a local route team in a new market(s). The Director places advertisers' brochures where travelers decide what to do next: hotels, motels, welcome centers, visitor bureaus, campgrounds, restaurants and attractions.

The ideal candidate is located in a Five Star Parks trade area with ability to travel.  Remote/hybrid opportunity.

Key Responsibilities

• Sales Development (about 70%)
  • Own the annual brochure revenue plan, including renewals of the existing book and new business.
  • Personally prospect and close new advertisers in new markets and expand presence in existing markets with a focus including restaurants, attractions, shows, entertainment venues, tours, lodging and retail. New business is the core of this job.
  • Grow existing accounts by moving customers into larger plans, more pockets, more locations and digital add-ons.
  • Fill open rack inventory and keep a weekly pipeline that covers the revenue plan.
  • Set and update the rate card, packages and promotions with leadership each year.
  • Build relationships with hotels, visitor bureaus, chambers of commerce and tourism associations that host racks.
  • Represent Five Star Parks and its brands at tourism trade shows, chamber events and industry meetings.
• Team Leadership (about 15%)
  • Lead, coach and set goals for the distribution staff, and for any sales reps added later.
  • Run weekly sales and pipeline reviews, and hold the team to renewal deadlines (95% renewed by December 31).
  • Recruit, hire, onboard and train route staff for Pigeon Forge and future markets, with HR.
  • Make sure the CRM is complete and current for every account.
• Operations & Logistics (about 10%)
  • Oversee brochure distribution, including route planning, restocking schedules, rack placement and condition, and proof-of-performance reporting to advertisers.
  • Manage relationships and agreements with rack host locations.
  • Coordinate brochure intake, storage, inventory and printing timelines with advertisers and vendors.
  • Manage the brochure operation's budget, vehicle and mileage costs, and supplies.
• New Market Expansion (about 5%)
  • Research and recommend new travel markets based on visitor volume, rack host density, advertiser base and competition.
  • Build the launch plan for each new market, including host locations, rate card, staffing and break-even timeline.
  • Lead each launch on the ground, close the first anchor advertisers, then hand off day-to-day work to the local team.
  • Report new-market results against plan to leadership.

Qualifications

• 5+ years in B2B advertising or media sales (print, outdoor, directories, visitor guides, radio or similar), with a record of hitting or beating quota.
• 2+ years leading or coaching a sales or field team.
• Experience selling to small and mid-size local businesses, especially in hospitality, food or entertainment.
• Strong prospecting and closing skills, in person and by phone.
• Clear, persuasive communication and presentation skills.
• Comfort managing a budget and reading basic sales and cost reports.
• Organized enough to run sales and route logistics at the same time.
• Working knowledge of a CRM (e.g., Salesforce, HubSpot) and Microsoft Office.
• Self-starter who can work independently across several markets.
• Valid driver's license, clean driving record and reliable transportation.

Preferred Qualifications

• Bachelor's degree in business, marketing or a related field, or equivalent experience.
• Experience in brochure distribution, tourism or destination marketing.
• Experience opening a new territory or market from scratch.
• Existing relationships with hotels, visitor bureaus or attractions in a trade area of Five Star Parks.