Senior Director, Copy

Responsibilities Lead copy across the full BODi portfolio and all major consumer touchpoints. Drive copy development for email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and other brand and marketing needs. Elevate the standard of writing across the organization to be sharper, more persuasive, emotionally resonant, and effective at driving action. Bring direct‑to‑consumer instincts to every channel, ensuring the work sells results. Support verbal identity development by partnering with senior creative leadership and creating verbal systems, guidelines, and messaging frameworks. Write sales copy that converts across email and digital touchpoints, creating urgency and desire. Lead content & editorial, ensuring consistency across blog, editorial copy, and the broader customer journey. Manage and coach a small team of writers and contributors, providing concept, editing, and high‑conversion feedback. Partner with cross‑functional teams: growth, tech, SEO, lifecycle/CRM, brand marketing, creative, legal/regulatory, executive leadership, merchandising, media. Qualifications Strong expertise in direct‑to‑consumer sales copywriting: hooks, offers, urgency, value communication. Bachelor’s degree in a related field or equivalent; 10+ years overall experience with 5–7+ years in copy leadership across brand and performance marketing. Proven record writing & directing high‑converting copy across email, landing pages, performance marketing assets, product campaigns, etc. Experience developing voice & tone systems, messaging frameworks, and verbal guidelines across multi‑brand environments. Player‑coach mindset: leads function but also writes, edits, and shapes high‑priority work. Experience managing writers, freelancers, and cross‑functional contributors. Strong creative judgment, clarity, persuasion, speed, and craft. Ability to work cross‑functionally and collaborate with brand, business, legal, and executive stakeholders. Benefits Base salary range: $168,900.00 – $200,000.00. Additionally, an annual bonus opportunity, employee stock purchase plan, matched 401(k) plan, comprehensive benefits suite, 12‑week paid maternity/paternity leave, employee perks & discounts, training & career development, generous paid time off, and more. Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. #J-18808-Ljbffr Beachbody, LLC