Director, Membership Programming | RDG

RDG introduces its first restaurant-concept brand, MILA, which offers guests a culinary journey through exquisite MediterrAsian cuisine, opened in January 2020 in Miami Beach. Combining genuine hospitality, fine dining, and a sophisticated nightlife atmosphere, MILA has quickly become a premier destination within Miami's upscale social scene.

At RDG, we are a collective of individuals dedicated to excellence and the art of sensory engagement. We embrace the rhythms of life and are motivated by the thrill of adventure. Our core principles focus on providing customers with immersive experiences, organic design, and a refined culinary journey.

DREAM IT
MILA has exceeded expectations in its initial two years, achieving remarkable success despite pandemic-related challenges and securing the #5 spot in The Restaurant Business Top 100 ranking. Building on this success, RDG has expanded into new concepts, including AVA MediterrAegean in Winter Park, Florida, CASA NEOS on the Miami River, Claudie (opened Feb 2025), and MM, a Membership Community. Upcoming projects include AVA's second location in Coconut Grove and Casa Neos Lounge (Fall 2025), Noora and HONŌ Japanese Steakhouse (Spring 2026).

BUILD IT
RDG's distinguished brand portfolio and exclusive membership program aim to create a network of venues and experiences that offer a unique lifestyle to guests and members in Florida. Our goal is to establish RDG as a leader in the luxury restaurant industry in the United States.

GROW IT
RDG has demonstrated rapid growth and is poised for significant economic expansion globally. We are actively exploring national markets such as New York City, Los Angeles, and Las Vegas, and international markets including Paris, London, Dubai, and Mexico City for potential expansion opportunities.

SUMMARY:
We are seeking a Membership Programming Director to lead the strategic vision, curation, and execution of programming for our private membership platform. This role is event-driven and experience-driven, focused on creating culturally relevant, high-impact moments that reinforce desirability, deepen member engagement, and drive long-term value.

Candidates must have a strong network, cultural awareness, and a proven ability to translate brand positioning into programming that resonates with a high-value, global audience.

Experience within luxury hospitality, private members' clubs, or high-end lifestyle brands is required.

CORE RESPONSIBILITIES

1. Programming Strategy & Curation

• Define and lead the overall programming vision across all membership touchpoints
• Develop a structured annual calendar anchored around key cultural moments and RDG maketing calendar (Basel, F1, seasonal peaks, etc.)
• Prioritize high-impact, signature activations over high-frequency programming
• Build scalable, repeatable formats that can evolve seasonally (vs. one-off events)
• Ensure all programming aligns with brand positioning and reinforces desirability

2. Member Experience & Community Building

• Develop a deep understanding of member profiles, behaviors, and expectations
• Curate experiences that foster meaningful connections and community, not just attendance
• Identify and cultivate key members, connectors, and high-value profiles within the community
• Continuously refine programming based on qualitative feedback and behavioral insights

3. Partnerships & Cultural Integration

• Source and secure high-value partnerships (brands, talent, thought leaders, creators)
• Introduce members to new networks, industries, and opportunities thrught special offsite experiences and special perks.
• Ensure partnerships bring real value to members (access, status, experience), not just visibility
• Position the membership as a cultural platform, not just a social offering

4. Commercial & Strategic Performance

• Align programming with broader business objectives: retention, acquisition, and brand equity
• Contribute to membership growth through programming that drives desirability and referrals
• Track performance through clear KPIs (attendance quality, repeat engagement, conversion impact)
• Ensure efficient budget allocation with a focus on ROI and impact per activation

5. Operational Execution & Standards

• Oversee flawless execution of all programming with strong attention to detail
• Establish and maintain SOPs for planning, production, and member experience delivery
• Coordinate cross-functionally with operations, marketing, and partnerships teams
• Ensure consistency across all venues and membership environments

6. Team Leadership

• Lead and structure the programming function with clear ownership and accountability
• Elevate team standards from coordination to true project ownership
• Mentor team members to think strategically, not just operationally
• Foster a high-performance, solutions-driven culture

7. Marketing & Positioning Alignment

• Work closely with marketing to ensure programming is positioned, not just promoted
• Contribute to storytelling that reinforces exclusivity, relevance, and cultural authority
• Ensure programming feeds content, PR, and brand narratives
• Avoid transactional or "event-driven" communication; focus on editorial and experiential value