Product and Service Innovation Specialist

Job Title

Essential Functions:

Product Research and Analysis:

• Research consumer and member financial needs, priorities, behaviors, frustrations, and pain points to develop actionable insights. Develop journey maps.

• Benchmark product and service offerings of direct competitors, credit unions, fintechs, and others.

• Analyze market and member data, demographics, behaviors, and metrics.

• Assess current-state products and services to support processes and operations.

• Develop in-depth product knowledge and relationships in assigned product areas within Redwood Credit Union.

Solution Development:

• Facilitate internal meetings, workshops, and discussions to identify, craft, rework, socialize, and advance innovation opportunities.

• Define and recommend strategically differentiated solutions to bring new products or product enhancements to life.

• Partner with Compliance, Finance, IT, Member Experience, and lines of business to understand and address regulatory requirements, financial implications, technology needs, impacts to the total member experience, and other organizational/operations changes required.

Implementation:

• Support activities and projects to implement and launch new products and services.

• Support digital teams in creation of new and enhancements to existing digital experiences.

• Support Marketing & Communications in the development of product marketing strategies and tactics.