Digital Marketing Manager

About Central Bancompany

Central Bancompany is a community-focused banking organization committed to providing exceptional financial services while maintaining strong relationships with the customers, communities, and markets we serve. We value collaboration, integrity, innovation, and professional growth, creating an environment where employees can make a meaningful impact while advancing their careers.

Position Summary

Are you a highly creative, detail-oriented, results-driven digital marketing professional? This is an opportunity to sit at the center of an established, sophisticated marketing team and lead how Central Bank shows up across social and digital media, working closely with partners across the bank's business lines and markets.

The Digital Marketing Manager, Social & Digital Media owns media planning, management, and optimization across digital channels for all business lines and markets and sets the strategy and day-to-day direction for social media, with a strong emphasis on Mortgage while managing two Social Media Coordinators. The Manager is the primary internal owner of digital media performance, partnering closely with agency partners on planning, execution, and optimization of campaigns, and is expected to bring a test-and-learn mindset that pushes Central Bank's media thinking forward in an omni-channel, fast-evolving platform environment. This role also leads the bank's approach to optimizing social content for AI-driven discovery, improving how Central Bank is indexed, cited, and mentioned by AI systems and social platforms.

Key Responsibilities

• Own media planning, management, and optimization of digital media across Central Bank's business lines and markets, ensuring budgets and channel mix align to business priorities.
• Serve as the day-to-day lead with agency partners on media planning, campaign execution, and ongoing optimization, holding partners accountable to performance benchmarks and timelines.
• Drive social media strategy and planning bank-wide, with particular emphasis on Mortgage, translating business goals into channel-specific content and campaign plans.
• Manage and develop two Social Media Coordinators, setting priorities, reviewing content calendars, and coaching toward stronger execution and career growth.
• Plan, launch, and optimize paid social and digital media campaigns across Meta and other platforms, using platform tools and reporting (e.g., Meta Ads Manager) to manage spend and performance.
• Manage organic and paid social publishing, listening, and reputation workflows using tools such as Hootsuite and SOCi across all Central Bank markets and locations.
• Manage the digital media budget across the holding company and all markets, tracking spend against plan, reallocating investment toward top-performing channels and campaigns, and maximizing efficiency to ensure the company stays on budget.
• Monitor, analyze, and report on digital and social performance using analytics platforms, translating data into clear recommendations for stakeholders and leadership.
• Lead ongoing testing and experimentation across creative, audience, and channel strategy, building a disciplined test-and-learn approach that scales what works.
• Advance Central Bank's approach to social AI optimization, improving how content is indexed, cited, and surfaced in AI-driven search and social discovery experiences.
• Manage multiple concurrent campaigns across business lines (Consumer, Commercial, Mortgage, and others), balancing competing priorities and deadlines with strong attention to detail.
• Ensure all social and digital media activity complies with banking regulatory, brand, and accessibility requirements, maintaining a consistent brand voice and tone across all channels.
• Partner with content, creative, analytics, and development teams to align social and media strategy with broader digital marketing initiatives and the overall marketing calendar.
• Define and communicate digital and social media KPIs and ROI metrics through regular reporting, data visualization, and presentations to stakeholders and leadership.
• Build consensus and work effectively across a wide range of business-line stakeholders, gaining buy-in for social and media strategy across the organization.
• Stay current on platform updates, algorithm changes, and emerging trends across social, paid media, and AI-driven search, proactively adjusting strategy to keep Central Bank ahead of the curve.

What Success Looks Like

Within the first year, this person will have established a clear, business-line-aligned media planning process; strengthened agency accountability and campaign performance; built a strong, well-coached Social Media Coordinator team; and put in place a repeatable test-and-learn framework that measurably improves social and digital media performance, with Mortgage social strategy as an early proof point.

PHYSICAL DEMANDS AND WORKING CONDITIONS

This role works in a standard office environment and involves extended periods at a computer, regular communication in person and by phone, and occasional lifting of items up to 25 pounds. The Bank will provide reasonable accommodations to enable individuals with disabilities to perform the essential functions of this position.

ADDITIONAL REQUIREMENTS

Regular and reliable attendance and punctuality are required for this position. Must be able to perform the essential functions of this position with or without reasonable accommodation.

Required

• 5+ years of experience in social media and/or digital media management, including paid media planning and execution.
• Experience managing or mentoring direct reports or coordinating the work of junior team members.
• Hands-on experience with social and digital media platforms and tools such as Hootsuite, SOCi, Meta Ads Manager, and comparable platforms.
• Working knowledge of digital analytics tools and the ability to translate data into actionable insight.
• Demonstrated experience developing and executing social/digital strategy for a specific business line or product, ideally including Mortgage or another regulated financial product.
• Experience working with or managing agency partners on media planning and campaign execution.
• Highly detail-oriented, organized, and comfortable managing multiple campaigns across multiple business lines simultaneously.
• Proactive and curious, with a genuine interest in testing, learning, and pushing media thinking and growth rather than maintaining the status quo.
• Excellent written and verbal communication skills, with the ability to speak up, think creatively, and present performance and strategy clearly to stakeholders.
• Demonstrated ability to work independently, manage own project tasks, and build consensus among peers and stakeholders across the company.
• Proficiency with Microsoft Office Suite.
• Bachelor's degree in Marketing, Journalism, Communications, or a related field, or equivalent professional experience.

Preferred

• Agency-side experience.
• Familiarity with optimizing content for AI-driven search and social discovery (AEO/GEO/LLMO concepts) and interest in staying ahead of how AI platforms surface and cite brand content.
• Knowledge of SEO/SEM strategies, best practices, and current trends.
• Experience with Google Analytics and/or Google Tag Manager.