AI Performance Marketing Associate

Job Description

Job Description

Founded in Richmond, Virginia in 1997, CapCenter exists to help individuals and families achieve one of life's most meaningful milestones—homeownership. By bringing mortgage, realty, and insurance services together under one roof, we provide a simpler, more transparent experience designed to save clients time and money. Our commitment to innovation, including our Zero Closing Cost mortgage, has earned the trust of thousands of clients and fueled our growth through repeat business and referrals.

At CapCenter, our mission extends beyond serving clients. We foster a collaborative, high-impact environment where employees are empowered to do meaningful work, grow professionally, and make a real difference in the lives of the people we serve.

Job Overview:

You will be in Google Ads and Meta Ads every day, building the campaigns and — more than anything else — deciding who sees them. Audience construction, geographic targeting, keyword match types, negative lists, exclusions, lookalikes, retargeting pools: this is the craft of the job. When our cost per funded loan improves, it will usually be because you found a better slice of the market or cut a worse one.

You will also be the person on the marketing team who uses AI as a daily working tool — generating and testing ad variants at volume, automating the reporting nobody wants to do by hand, and building small workflows that catch problems before anyone notices them.

This is a hands-on execution role, and deliberately so. Budget levels and channel strategy are set by the Marketing Director. You are expected to be excellent at building, targeting, testing, and reading results — and to grow into the strategy over time rather than on day one.

Key Responsibilities:

Targeting and audience building (the heart of the job)

• Build and refine audiences in Google Ads and Meta: custom audiences, interest and behavioral segments, customer-list matching, retargeting pools
• Own the targeting mechanics — geo and radius targeting, dayparting, device and placement controls, demographic and audience exclusions
• Manage keyword work end to end: match types, search query mining, and building out negative keyword lists so we stop paying for the wrong clicks
• Continuously narrow toward the people who actually apply and fund, and cut the segments that don't

In-platform execution

• Build, QA, and launch campaigns — naming conventions, budgets, bid strategies, ad groups, asset sets, tracking parameters
• Monitor pacing daily and flag when something needs to change
• Build and test landing page variants with our web and creative resources
• Keep the accounts clean: no orphaned campaigns, no broken links, no untracked spend

AI as a daily tool

• Use LLMs to generate and iterate ad copy, headlines, and creative variants at volumes manual writing can't reach — then test them properly
• Automate recurring reporting and pull-together work so your time goes to decisions instead of exports
• Build simple AI-assisted workflows for search query review, competitor monitoring, and audience research
• Bring back what you learn — we want the person in this seat teaching the rest of the team what's newly possible

Measurement and testing

• Maintain campaign reporting on qualified applications, CPA, cost per funded loan, and conversion rate
• Validate that conversion tracking is firing correctly and raise it immediately when it isn't
• Run structured A/B tests on creative, audiences, and landing pages — one variable at a time, with enough volume to mean something
• Learn to tell the difference between what a platform claims it drove and what actually closed

Qualifications:

• 1–3 years of hands-on experience in Google Ads and/or Meta Ads Manager — actually building and managing campaigns, not observing them
• Genuine skill with audience targeting and segmentation, and the instinct to keep narrowing
• Demonstrated use of AI tools in your real workflow — tell us what you use, what it replaced, and what got better
• Strong analytical ability: confident in spreadsheets, comfortable in GA4, able to read a performance report and say what to do next
• Care about accuracy — you check whether the tracking is right before trusting the number
• Self-starter comfortable on a lean team, where the person who notices the problem is the person who fixes it

Preferred:

• Exposure to conversion tracking setup (pixels, Google Ads conversions, GA4 events)
• Lead-generation experience where lead quality mattered, not just volume
• Copywriting or creative production ability
• SQL, Looker Studio, Google Ads scripts, or light Python
• Mortgage, real estate, insurance, or another regulated / considered-purchase vertical
• CRM or marketing automation exposure (HubSpot or similar)

Compensation:

The estimated range of $60,000 – $90,000 reflects the budgeted amount for this position. Individual compensation will be determined based on job-related business considerations, such as relevant qualifications, experience, location, education, certifications, skills, and other job-related reasons. Where applicable, this position is eligible for incentive compensation and/or discretionary bonus opportunities.

Benefits:

CapCenter offers a comprehensive benefits package, including medical, dental, vision, life insurance, a 401(k) plan with company match, paid vacation, paid holidays, and other programs designed to support the well-being and professional growth of our employees.

Physical Requirements and Work Environment:

Work is primarily performed in a professional office environment and may involve extended periods of sitting, computer use, keyboarding, and telephone or virtual communication. The position may require managing competing priorities, responding to time-sensitive matters, maintaining accuracy and attention to detail, and working effectively in a fast-paced environment.

Reasonable Accommodation:

As required by law, reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.

Equal Opportunity Employer:

CapCenter is an Equal Opportunity Employer (Veteran/Disability). All qualified applicants will be considered regardless of race, color, national origin, age, religion, sex, sexual orientation, gender identity, or any other status protected by applicable federal, state, or local law.