Brand Marketing Intern Z3

Brand Marketing Intern

Team members are at the core of who we are; living our core values of making a difference, doing the right thing, making it easy, being caring, being friendly, nice, and respectful, and taking ownership. Perhaps Royal is the change you're looking for. Royal Credit Union is looking for caring, energetic team members who want to create a positive impact in the lives of our Members. Is this you? If so, let us know by submitting an application!

Hey students! Are you passionate about creativity, social media, and real-world marketing experience? Become a Brand Marketing Intern at Royal Credit Union! In this role, you'll support digital campaigns, contribute to brand strategy, analyze marketing performance, and help create meaningful content that strengthens our connection with Members and communities.

All applicants must be located in the Minnesota Metro Area & include a resume, cover letter, transcript and their anticipated graduation date when applying. If selected for the internship, you must be able to commit to the full 12 months and be enrolled at a university or technical college throughout the length of the internship.

Why Royal?

• Member and Community Focused: We are dedicated to making a positive impact on our Members and the communities we serve, going beyond financial services to enrich lives and foster growth.
• Supportive Environment: Join a collaborative, values-driven workplace that is always evolving. We support each other and work together to achieve our goals.
• Professional Growth: We offer numerous opportunities for training and advancement, helping you continuously develop and advance your skills.
• Empowerment: We empower our team members to make decisions and drive initiatives that help our Members achieve their financial goals. Your ideas and contributions are valued and encouraged.
• Community Involvement: Engage with your local community through various initiatives and events, making a tangible difference where you live and work. Be part of something bigger.

What You'll Do

The Brand Marketing Intern will provide support to the Marketing team through the coordination and implementation of marketing campaigns and social media content for Royal Credit Union and its subsidiary brands. They are responsible for assisting with brand strategy, competitive analysis, advertising coordination, campaign reporting, and other activities that help advance Royal's marketing initiatives and corporate goals.

Intern Responsibilities Include, But Are Not Limited To:

• Conduct comprehensive market and competitive research using specialized tools to analyze competitor materials, evaluate digital content, assess emerging trends, and recommend new strategies for brand and campaign development.
• Track and analyze marketing campaign performance, including spending, reach, engagement, and effectiveness, while supporting data entry, reporting, monthly reconciliation, and documentation of advertising expenses.
• Support cross-department marketing initiatives by collaborating with internal teams, coordinating advertising traffic assignments, streamlining communication processes, and providing hands-on support for Royal and subsidiary brand projects. Assist in content creation and brand strategy work, partnering with Marketing leadership on copywriting, graphic design, content scheduling, reporting, SEO/SEM tasks, keyword research, and aligning content with user intent.
• Manage and strengthen social media engagement, maintaining content calendars, operating subsidiary brand social media channels, supporting paid and organic reporting, researching platform best practices, and contributing to continuous improvement efforts.

What's Needed For This Position:

• Enrolled in a University or Technical College program related to Marketing, Digital Marketing, Social Media, Communications, or similar field.
• Must be bondable.
• Experience with creative and video production software, such as Canva and Adobe Creative Cloud.
• Understanding of all social media platforms including Facebook, Instagram, TikTok, Snapchat, YouTube, LinkedIn, and Pinterest.
• Strong organizational and communication skills, with the ability to write clearly and work collaboratively.
• Proficiency in Microsoft Office and marketing software tools.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Willingness to learn new technologies and contribute ideas to team projects.
• Demonstrated work ethic and flexibility in adapting to changing needs and deadlines.

What We'd Love To See:

• Experience working, volunteering, or participating on a team or club while balancing school work.

Work Schedule:

• Working approximately 12-15 hours per week during the school year and 30-40 hours per week during the summer. Generally working variable hours between 8:00am 5:00pm Monday through Friday based on class schedule.
• This is a limited term, non-benefit eligible, position that will go from May 2027 through May 2028.
• Must be able to commit to the 12-month internship.

Training:

• Prior to starting a normal work schedule, new Royal team members must attend Foundation Training at our Corporate Center in Eau Claire, WI from 9:00am - 4:30pm on Monday and Tuesday during their first week of employment. Out of town learners will be reimbursed costs related to travel and lodging.
• Foundation Training covers fundamental information about Royal's culture and core values which sets the stage for team members to be successful within our organization.

Ready to make a positive impact? APPLY TODAY and be part of a team that appreciates your efforts and encourages your development!

We will be communicating with you by email and/or text on the status of your application. Please monitor your email inbox and junk folder for status updates and additional instructions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status or status as an individual with disability.