Associate Athletic Director for External Relations and Revenue Generation

Associate Athletic Director for External Relations and Revenue Generation

Application Instructions:

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Job Title:
Associate Athletic Director for External Relations and Revenue Generation

Department:
Athletics

College/Division:
General University

Primary Job Posting Location:
Macon, GA 31207

Additional Job Posting Locations:

(Other locations that this position could be based)

Job Details:
Mercer Athletics is searching for an Associate Athletic Director for External Relations and Revenue Generation

Responsibilities :

The Associate Athletic Director for External Relations and Revenue Generation provides strategic leadership and oversight for all athletics-related revenue initiatives at Mercer. This position is responsible for leading, coordinating, and expanding athletic-generated revenue streams with a primary focus on corporate sponsorships and sales. The role oversees the identification, cultivation, and retention of corporate partners while ensuring alignment with the evolving landscape of collegiate athletics.

The Associate AD develops and executes revenue strategies, manages corporate relationships, and maintains a robust sales pipeline to support the athletic department's financial goals. This position also provides supervision and leadership to revenue-generating staff, including two Graduate Assistants, and may have additional responsibilities related to sport supervision. Success in this role requires a proactive, creative approach to revenue growth, strong relationship management, and the ability to negotiate and finalize sponsorship agreements.

Qualifications :

A bachelor's degree from an accredited college/university in Marketing, Communications, Sports Management, or a related discipline, and five years of relevant experience are required.

Candidates must have a valid driver's license and be insurable by the university's carrier as this position requires travel.

Knowledge/Skills/Abilities:

• Knowledge of collegiate athletics administration and the evolving business and revenue models within college athletics.
  
• Knowledge of corporate sponsorship, sales strategies, and revenue generation practices.
  
• Knowledge of contract principles and sponsorship agreement structures.
  
• Understanding of relationship-based sales and account management.
  
• Proven sales skills with demonstrated success in generating and increasing revenue.
  
• Strong negotiation and contract-closing skills.
  
• Effective leadership and team management skills, including the ability to motivate and guide revenue-generating staff.
  
• Relationship management skills with the ability to cultivate and maintain long-term corporate partnerships.
  
• Strategic planning and pipeline development skills.
  
• Ability to identify and secure new corporate sponsorship opportunities.
  
• Ability to manage and retain existing corporate sponsors while maximizing partnership value.
  
• Ability to think creatively and proactively to drive revenue growth.
  
• Ability to lead and coordinate multiple revenue initiatives simultaneously.
  
• Ability to communicate (oral/written) effectively with internal and external stakeholders to effectively promote the athletics program.
  
• Ability to work collaboratively with other Mercer University staff, students, volunteers and athletics boosters.
  
• Possesses the ability to use Microsoft Word for preparing copy, scripts and proposals, and Microsoft Excel for preparing budgets and sponsorship proposals.
  

Background Check Contingencies:
- Criminal History
- Approved Driver's Check

Required Document Attachments:
- Resume
- Cover letter
- List of three professional references with contact information

About Mercer University

Founded in 1833, Mercer University is a distinguished private institution recognized for its commitment to academic excellence, leadership development, and community engagement. With campuses across Georgia, Mercer's twelve schools and colleges offer a wide range of undergraduate, graduate, and professional programs. The university cultivates a close-knit, student-centered environment where innovation, service, and personal growth are deeply valued. Mercer's employees are at the heart of its mission, dedicated to advancing innovation, supporting student success, and strengthening both our local and global communities through service. At Mercer, we believe in the power of relationships and the importance of in-person collaboration. Accordingly, our employees are expected to serve in-person as it fosters real-time problem solving, mentoring, and the meaningful connections that strengthen both our work and service to our students and the broader university community.


Why Work at Mercer University

Mercer University offers a variety of benefits for eligible employees including comprehensive health insurance (for self and dependents), generous retirement contributions , tuition waivers , paid vacation and sick leave , technology discounts, schedules that allow for work-life balance, and so much more!

At Mercer University, a Bear is more than a mascot: it's a frame of mind that begins with a strong desire to make the most out of your career. Mercer Bears do not settle for mediocrity or the status quo. If you're seeking an environment where your passion and determination are embraced, then you want to work at Mercer University.


For more information, please visit:

Scheduled Weekly Hours:
40

Job Family:
Staff Athletics Exempt

EEO Statement:

EEO/Veteran/Disability

To apply, visit

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