TikTok Growth & Social E-Commerce Associate

TikTok Growth & Social E-Commerce Associate

Miami, Florida, United States

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

About Us:

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel.

Position Summary:

As the TikTok Growth and Social Ecommerce Associate, you will execute the day-to-day social commerce strategy across TikTok Shop and emerging social channels for Perry Ellis International's portfolio of lifestyle apparel brands. You will bridge organic social storytelling with live digital storefront operations, creating native video content, managing product tagging, and driving daily engagement to convert social interest into measurable revenue.

Key Responsibilities:

• Script, film, and edit native short-form video content optimized for high conversion and organic reach on TikTok Shop and secondary social channels.
• Manage day-to-day TikTok Shop catalog operations, including product tagging, PDP asset uploads, sample fulfillment tracking, and promotional campaign setups.
• Monitor real-time platform trends, viral audio, and subcultures to execute fast-turnaround social commerce content that aligns with brand commercial goals.
• Maintain active community management by engaging directly with followers, answering product/order inquiries, and fostering creator relationships.
• Track daily social commerce KPIsincluding GMV, conversion rates, click-through rates, and video engagement metricsto optimize future content releases.
• Collaborate cross-functionally with internal ecommerce, brand marketing, and creative teams to align social strategy with broader product launch calendars.

Qualifications:

• 13 years of professional experience in social media content creation, digital marketing, or social commerce (fashion/apparel industry preferred).
• Hands-on experience operating TikTok Shop back-end tools and native short-form video editing software (CapCut, Adobe Premiere, or mobile editing apps).
• Strong understanding of retail ecommerce fundamentals, social sales conversion funnels, and digital customer engagement.
• Proven ability to analyze social performance data and translate insights into actionable content optimizations.

Personal Attributes:

• Culturally attuned with a passion for social media trends, digital culture, and the fashion landscape.
• High energy, proactive, and self-motivated with a track record of taking initiative.
• Excellent organizational skills and attention to detail when managing multi-project calendars and execution deadlines.

What's In It For You?

• Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
• Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
• Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
• Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
• Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
• Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

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