Senior Lifecycle Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand generating programs across our global prospect and web audience. As a Senior Lifecycle Marketing Manager, you will build and optimize end-to-end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom-line revenue. In this role, you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI-led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.

This role is ideal for a data-driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product-Led Growth initiatives and partner closely with cross-functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Responsibility

• Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets

• Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper-personalization at scale

• Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers

• Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs

• Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion

• Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and a continuous optimization loop

• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional stakeholders aligned and supportive of programs

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business

• Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes

• Experience with strategizing and executing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results

• Experience designing, prioritizing, and executing A/B testing programs at scale

• Bachelor's degree in marketing, business, or related field

Preferred

• Strong experimentation mindset

• Strong project management skills and attention to detail

• Dynamic, highly motivated, organized, self-starter

• Excellent written and verbal communication

• Highly analytical and metrics-driven and ability to drive insights and trends from data

• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly

• Experience working in a Product-Led Growth model and an understanding of B2B SaaS

• Ability to think strategically about how AI can transform marketing processes-driving programs from inception to execution to analysis with an AI-first mindset

• Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage

• Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $132,700.00 - $206,800.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $126,500.00 - $173,900.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $126,500.00 - $182,500.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at View email address on click.appcast.io.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at View email address on click.appcast.io for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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