Director of Growth Marketing
$165k - $190kFull-time
Wilshire Law Firm
Job Description
Job Description
Director of Growth Marketing
Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients. You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity. The Opportunity We are seeking a Director of Growth to lead and scale high-intent acquisition across Google and Microsoft Ads, driving efficient, measurable growth in leads and retained cases. This role owns CPL, cost-per-case, and overall marketing ROI. You will partner with executive leadership to define strategy, allocate budget, and prioritize initiatives, while overseeing campaign architecture, bidding, attribution, and testing across the full funnel. This is a hands-on leadership role for someone who understands auction dynamics, values clean data, and is focused on driving results. Accountable for- Build, manage, andoptimizeGoogle Ads campaigns across Search, Performance Max, YouTube, and Display with a focus on lead volume, lead quality, CPL, and cost-per-case performance.
- Structure campaigns with disciplined account architecture, keyword strategy, audience layering, bidding logic, and negative management.
- Execute structured testing roadmaps across ad copy, bidding strategies, landing pages, and targeting to drive measurable efficiency gains.
- Monitor daily pacing, budget delivery, and performance volatility, proactivelyidentifyingand resolving inefficiencies.
- Ensureaccuratetracking and attribution across GA4, GTM, call tracking platforms, and CRM integrations.
- Troubleshoot lead flow issues, pixel discrepancies, tagging errors, and routing problems in partnership with analytics and intake teams.
- Analyze full-funnel performance fromclick call qualified retainedcase and provide actionable optimization recommendations.
- Collaborate with creative teams to guide messaging, offers, and asset requests based on performance data and search intent.
- Deliver clearreporting on spend, leads, CPL, projections, and down-funnel insightstoleadership.
- 8+ years of hands-on Google Ads experience in a lead generation or high-intent acquisition environment.
- Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (tCPA,tROAS, value-based bidding).
- Experience managing meaningful monthly budgets with clear ROI accountability.
- Proficiencyin GA4, Google Tag Manager, and troubleshooting attribution or tracking discrepancies.
- Experience working in call-based or intake-driven environmentswhere leadquality materiallyimpactsrevenue.
- Ability tooperateindependently in a fast-paced, high-ownership environment.
- Experiencewith advanced attributionmodelsa plus.
- $165,000 - $190,000 depending on experience
- Paid time off and paid holidays
- Opportunities for growth and advancement
- Team outings and sponsored events
- Employee referral bonus programs
- Firm-paid Medical HMO with affordable upgrades
- Firm-paid Life and AD&D insurance
- Low-cost Dental and Vision plans
- 401k
- FSA (Flexible Spending Account)
- EAP (Employee Assistance Program)
- Pet Insurance
Strive for Excellence. Fight for Justice. Foster Unity.
Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.
Join Wilshire Law Firm
Los Angeles, Irvine, San Diego, Oakland, Sacramento
Vacancy posted 5 days ago
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