Komos Tequila Brand Ambassador

ABOUT STRATEGIC GROUP

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

KOMOS TEQUILA BRAND AMBASSADOR

In this role, the Komos Tequila Brand Ambassador will serve as the dedicated brand resource and in-market authority on behalf of Komos Tequila in Miami, FL.

They will develop and maintain positive relationships with key on premise accounts in their market, ensure high visibility for the brand, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for developing and implementing training, promotion and providing customer support. Qualified candidates will have a strong understanding of the target consumer’s lifestyle, culture and community and have the ability to create strong awareness, demand and ultimately – loyalty.

ESSENTIAL JOB FUNCTIONS

• The Komos Tequila Brand Ambassador shall be responsible for the following:

• Maintain awareness of best practices, trends, and competitor brands.

• Develops and implements brand and trade advocacy strategy for Komos Tequila.

• Develop, implement, and execute engaging brand and category educational presentations for trade, accounts and consumers.

• Aggressively pursue and deliver on AP, PODS, consumer event objectives in both On Premise and Retail and against the 4 advocacy pillars – Availability, Visibility, Advocacy and Promotion.

• Create and maintain relationships with key market stakeholders; local trade community, distributor partners, influencers and local partners and continuously promote Komos Tequila.

• Acts as a valued partner and consultant to key accounts.

• Uses judgement and knowledge of the industry to determine Komos Tequila marque(s) should be the key focus and which accounts should take priority.

• Build, implement and manage consumer activation strategies, programs, and events.

• Influence education/relationship builders - focused on consumer target.

• Provide support, activation and memorable experiences for both customers and consumers.

• Adheres to T&E and activation budgets.

• Advocates for Komos Tequila, wherever and whenever applicable with respect to placement at events, leveraging social media and other tools to promote for Gallo sales within his/her community.

• Engages and mobilizes Sales and Distributor partners to communicate brand strategy, vision, sales tactics, as well as drive enthusiasm for Komos Tequila and executional excellence of all programs and initiatives.

• Support development and/or creative of POS and other collateral materials (with approval by Gallo).

• Influence and activate customers’ consumer distribution lists and social media followers through activation of digital content.

• Support commercialization of digital marketing programs.

• Engages, as needed, with the most relevant platforms of social media.

• Supports marketing and media integration activities for assigned brand(s) by developing and implementing brand toolboxes including brand ideation, demonstrations, storytelling etc.

• Gathers real-time photo and video content to be shared with the brand social media team.

• Responsible for developing, organizing and executing exceptional evangelist initiatives against customers and consumers.

• Works with agency partners to coordinate and manage team of part-time event promoters for initiatives aimed at consumers and the trade.

• Participates in debriefs after events to effectively decipher strengths and opportunities.

• Works with the local Gallo and Distributor Sales teams on planning and strategizing for future launch markets.

• Participates, as needed, in Gallo and Distributor Sales meetings and schedules work-withs within territory.

• Completes monthly quantitative and qualitative reports as needed, including competitive brand observations.

• Maintains intellectual relevance of global and local market trends.

• Manages all Gallo Standards of Performance within assigned target account list.

• Promotes positive relationships across the winery sales organization.

• Embraces innovation and demonstrates entrepreneurial mindset –Driving future-focused change.

• Maintains satisfactory attendance, to include timeliness.

• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

REQUIREMENTS

Exhibits Intrapreneurship and Ownership behaviors:

• Intrapreneurship is entrepreneurship in an established company: behaviors that include thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.

• Ownership refers to behaviors that include setting high expectations, driving candid discussion, and holding self and others accountable.

QUALIFICATIONS

Minimum Qualifications

• Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 3 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma plus 7 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility.

• Experience with owned social media and networks.

• Maintains understanding of local market knowledge as it pertains to accounts or trade in the alcohol beverage industry.

• Experience with Event or Hospitality Management.

• Candidate is required to have a valid driver’s license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver’s license based on the position’s location within 30 days of hire.

• Required to be 21 years of age or older.

• Required to obtain Liquor License as required by state/locality.

• Personal passion and curiosity for spirits and demonstrate a depth of knowledge.

• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Preferred Qualifications

• Possesses one or more industry recognized certifications such as BarSmarts, Certified Cicerone, etc.

• Experience working in a high level bar program – Premium Bar segment.

• Represented a Spirits Brand as an educational ambassador.

• “Tales of the Cocktail” nominated bar/bartender.

• Prior experience working for a “world’s best bar.”

• Luxury brand experience, preferably focused on Spirits.

• Entrepreneurial mindset, creative with excellent presentation skills.

• Established social Alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.

• Established relationships within the designated market.

• Experience with selling and activating premium and luxury spirits

• Skilled in reading, analyzing and interpreting general business periodicals, professional journals, technical procedures or governmental regulations.

• Skilled in writing reports, business correspondence and press releases.

• Skilled in effectively presenting information and responding to questions from groups of managers, clientele, customers and the general public.

• Knowledge of Microsoft Office.

• Skilled in calculating figures and amounts such as discounts, interest, commission, proportion, percentage, area, circumference and volume.

• Skilled in solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists.

• Skilled in interpreting a variety of instructions furnished in written, oral, diagram or schedule form.

• Personal passion and curiosity for spirits and demonstrate a depth of knowledge.

REPORTING RELATIONSHIP AND EVALUATION

Reports directly to and is evaluated by the company’s Vice President.

The above description is intended to describe the general content of and requirements for the performance of the job of the Komos Tequila Brand Ambassador. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason.