Director, Brand & Growth

New York City, New YorkGiant Spoon – Creative /Full Time /HybridThe RoleThe Director, Brand & Growth is the operational backbone of the Wpromote x Giant Spoon (WPxGS) Growth team, owning the Creative & Experiential new business process from inbound management through proposal development, RFIs, RFPs, and final pitches. The role ensures every pitch meets high standards for quality, consistency, and strategic storytelling, enabling Growth Leaders to focus on client strategy and relationships.The Director also maintains the agency’s institutional knowledge—including proposal content, credentials, case studies, staffing information, AI knowledge repositories, and reusable assets—so every pursuit starts from a strong foundation. Combining account and project management, editorial excellence, content operations, and cross-functional leadership, this role improves proposal quality and team efficiency.Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays.You Will OwnInbound, Proposal & RFP Leadership:Vet inbound opportunities and brief leadership on fit, scope, and next stepsOwn RFIs, RFPs, security questionnaires, procurement requests, and proposals from kickoff through submissionManage client and procurement communications, workplans, timelines, trackers, and review schedulesManage third-party consultant and procurement communications throughout the proposal processProposal Development & Content:Partner with Growth Leads and Pitch Leadership to shape tailored, strategic proposal narrativesOversee credentials, proposals, executive summaries, capability presentations, and supporting materials with the Growth CoordinatorEnsure all materials meet editorial standards and deliver a consistent, premium WPxGS brand experienceCross-Functional Pitch Operations:Coordinate contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive LeadershipTrack progress, risks, dependencies, and milestones; drive accountability and timely leadership reviewsCoordinate presentation production, printed materials, leave-behinds, and meeting logistics as neededKnowledge & Content Management:Own the proposal library and keep agency materials current, accurate, and accessibleMaintain bios, leadership profiles, case studies, service descriptions, capabilities, certifications, awards, and partner and technology informationSteward proposal knowledge in AI systems and repositories; develop reusable content with subject matter expertsTeam Leadership & Process Excellence:Manage and develop a direct report through coaching, mentorship, regular feedback, and workload prioritization.Improve proposal workflows, templates, and governance to increase efficiency and qualityEstablish proposal management best practices and train team members on tools, processes, and standardsHelp onboard and train new team members on proposal tools, processes, and standardsRequirements6+ years of experience in proposal management, new business, agency growth, marketing operations or related functions within an Integrated media or creative advertising agency2+ years of experience Experience leading complex RFP/RFI responses within advertising, media, marketing, consulting, or technology organizationsDemonstrated success supporting competitive proposal processes and cross-functional pursuit teamsOutstanding written, editing, proofreading, and communication skillsStrong project management skills with the ability to manage multiple high-priority deadlines simultaneouslyExceptional organizational skills and attention to detailExperience building and maintaining knowledge management systems or content librariesProficiency with Google Workspace, Salesforce, project management platforms, and collaborative work toolsThe ability to thrive in fast-paced, deadline-driven environmentsNice To HaveEditorial or technical writing backgroundExperience supporting consultant-led procurement processesExperience with proposal automation or knowledge management platformsFamiliarity with AI-powered content management and prompt librariesWhat We OfferSalary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).#LI-DNIWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.