Community Relations Coordinator

Community Relations Coordinator Pendleton County School District District Wide - Falmouth, Kentucky Open in Google Maps Job Details Job ID: 5927568 Application Deadline: Posted until filled Posted: Sep 15, 2026 4:00 AM (UTC) Starting Date: Immediately Reports to: Superintendent/Superintendent Designee Days: 215 Job Description Position Title: Community Relations Coordinator Job Class Code: 7301, Classified Category A position Approved: September 14, 2026 Qualifications: Bachelor’s degree in communications, public relations, or journalism. Demonstrated success in storytelling, content creation, public relations, marketing, journalism, or a related role. Excellent writing, editing, photography, videography, digital media, and interpersonal communication skills. Experience managing websites and social media platforms and producing engaging content for varied audiences. Knowledge of public education, school communities, and Pendleton County Schools preferred. Ability to work a flexible schedule, including occasional evenings and weekends. Job Summary: The Community Relations Coordinator serves as the district’s lead storyteller and brand ambassador. The position proactively discovers, develops, and shares compelling stories that celebrate student achievement, staff excellence, innovative programs, extracurricular accomplishments, and community partnerships across Pendleton County Schools. Through strategic, accurate, timely, and engaging communication, the coordinator will strengthen public confidence, build pride in the district, and ensure the district’s story is consistently told in a positive, authentic, and credible manner. Essential Responsibilities: Develop and implement a districtwide communications and storytelling plan aligned with the district’s mission, priorities, and goals. Maintain a visible presence in schools, classrooms, extracurricular programs, and community events to proactively identify stories that demonstrate student success, staff excellence, innovation, service, and district pride. Create and publish high-quality written, photographic, video, graphic, and digital content for district and school websites, social media, newsletters, presentations, print publications, and other communication channels. Manage the district’s official website news feed and social media platforms, maintaining a consistent, active, engaging, and professional presence. Build and protect a clear, recognizable district brand by ensuring consistency in voice, key messages, visual identity, and quality across all platforms. Develop purposeful story campaigns that reinforce the district’s accomplishments, values, priorities, and positive impact on students and the community. Establish regular systems for principals, teachers, coaches, sponsors, departments, students, to submit and develop story ideas. Partner with school and district leaders to prepare accurate, timely, accessible, and audience-appropriate communications for families, staff, students, media, and the public. Build productive relationships with local and regional media; prepare news releases, media pitches, feature ideas, talking points, press materials, and responses approved by the superintendent or designee. Monitor media coverage, public feedback, and digital engagement to identify communication opportunities, misinformation, emerging concerns, and timely stories. Support emergency and crisis communication as a member of the district emergency management team, ensuring information is accurate, coordinated, timely, and consistent. Promote authentic two-way communication by gathering stakeholder feedback and recommending improvements to district communication practices. Track communication performance using appropriate measures, including story volume, media coverage, website traffic, audience reach, engagement, and stakeholder feedback; provide regular reports to the superintendent and monthly updates to the Board of Education. Maintain organized photo, video, story, media-contact, and communications archives in accordance with district procedures. Attend school, district, community, evening, weekend, and out-of-district events as assigned. Maintain confidentiality; follow applicable laws, board policies, student privacy requirements, copyright rules, media-release procedures, and professional ethics. Demonstrate regular attendance, punctuality, initiative, professionalism, and responsiveness. Perform other duties as assigned by the superintendent or designee. KNOWLEDGE OF: Strategic communications, public relations, marketing, brand management, and audience-centered storytelling. News writing, editing, interviewing, photography, videography, graphic design, and digital content production. Social media management, website publishing, content planning, analytics, and emerging communication platforms. Media relations, news distribution, public information practices, and crisis communication principles. Correct English usage, grammar, spelling, punctuation, tone, and style for varied audiences. Student privacy, confidentiality, copyright, accessibility, records retention, and applicable district communication policies. School district organization, operations, priorities, policies, programs, and community context. ABILITY TO: Find the story in everyday district work and turn it into clear, compelling, accurate, and audience-appropriate content. Build trust and district pride through authentic, transparent, positive, and credible communication. Write and edit quickly and accurately while exercising sound judgment about tone, timing, confidentiality, and public impact. Manage multiple projects, deadlines, platforms, and event schedules with limited direction. Establish cooperative relationships with students, families, employees, administrators, board members, media representatives, and community partners. Communicate calmly, accurately, and professionally during sensitive, fast-moving, or emergency situations. Use communication technology, publishing platforms, cameras, editing tools, analytics, and standard office equipment effectively. Analyze communication results and stakeholder feedback, recommend improvements, and adapt strategies based on evidence. Maintain confidentiality, comply with applicable requirements, and represent Pendleton County Schools with professionalism and enthusiasm. Position Type: Full-Time #J-18808-Ljbffr