Senior Growth Manager - Paid Search

Venture Grove Media is hiring a Senior Growth Manager - Paid Search to execute, scale, and elevate our paid search practice.

About VGM

Venture Grove Media is a performance marketing agency focused on paid media, creative strategy, and growth consulting. We work with ecommerce, CPG, B2B, healthcare, and service brands to drive measurable revenue growth through disciplined testing, clean account structure, and strong client partnership.

We are building a senior layer within paid search and are looking for a Senior Growth Manager - Paid Search to help that effort.

Role Overview

The Senior Growth Manager - Paid Search will oversee strategy, performance, ad copy & landing page development and client growth pacing across their assigned paid search accounts. This person will also manage and train junior media buyers when applicable, support client retention, execute audits to aid in the sales process and help build scalable systems and processes that strengthen our delivery model.

The ideal candidate has deep Google Ads expertise, experience managing accounts and strong client-facing communication skills. This position is remote-first. If located near Irvine, Sacramento, Denver, or NYC, there is flexibility for in-person collaboration.

Key Responsibilities

• Paid Search Strategy and Performance Oversight
• Own and contribute to paid search strategy across the agency
• Oversee account structure across Google Ads, Microsoft Ads & other Paid Search Ad Channels
• Ensure proper segmentation of brand, non-brand, competitor, and remarketing campaigns
• Guide ad copy and creative strategy including developing ad testing roadmaps, providing ideation for messaging angles and themes and facilitating the creative team in executing the client’s creative needs
• Monitor account performance insights, optimizing poor performing campaigns through routine search query mining, negative keyword management, bid and budget optimizations and new campaign implementations
• Ensure accurate conversion tracking and tag installation through Google Tag Manager and GA4 as well as offline and enhanced conversion tracking implementation
• Review pacing, forecasting, and budget allocation across accounts and manage them autonomously
• Help clients optimize toward contribution margin and blended acquisition targets
• Develop thematic scaling and testing strategies that incorporate keyword expansion, ad copy, media buying, landing page, and offer testing
• Manage Shopping and Performance Max campaigns including product feed health and Google Merchant Center optimization
• Prepare quarterly strategy reviews and planning for clients to ensure that there is always a proactive/holistic strategy in place
• For lead gen clients manage CRM, zapier integrations and email automations for end-to-end lead gen funnel optimization
• Contribute to team knowledge and training exercises

Team Leadership and Development

• Create training documentation and internal playbooks to establish a library of best practices
• Conduct regular performance reviews and coaching sessions
• Support onboarding of additional media buyers as the team grows

Client Strategy and Retention

• Serve as senior strategist on key accounts
• Lead or support monthly and quarterly client calls
• Translate complex performance data into clear, executive-level insights
• Identify opportunities to expand scope and grow client investment
• Maintain strong, proactive communication to drive long-term retention

Systems and Process Development

• Build scalable campaign launch frameworks
• Improve reporting workflows and dashboard standards
• Standardize naming conventions, tracking audits, and account hygiene processes
• Partner with creative and landing page teams to align paid media strategy with CRO efforts
• Work directly with department lead to refine internal systems as the agency scales
• Partner with creative team on ad testing roadmaps

Qualifications

Experience

• 5 or more years managing Google Ads accounts
• 1 or more years leading or mentoring other media buyers
• Agency experience managing multiple clients simultaneously
• Experience managing monthly budgets between $10,000 and $250,000+ plus per client
• Strong familiarity with ecommerce and lead generation models

Technical Expertise

• Deep knowledge of Google Ads campaign structure and account architecture
• Experience with Google Ads, Microsoft Ads & other Paid Search Ad Channels
• Strong understanding of campaign types, automated bidding strategies, conversion objectives, and the Performance Max framework
• Experience with Shopping campaign and product feed optimization
• Fluency in keyword research, match type strategy, search query mining and negative keyword management
• Fluency in Google Tag Manager, GA4 and the conversion tag installation process
• Experience with enhanced conversions, offline conversion tracking, and third party trigger based automation systems like Zapier
• Advanced proficiency in Excel or Google Sheets including forecasting and margin modeling

Leadership and Soft Skills

• Strong client communication and presentation skills
• Experience building trust with senior stakeholders
• Ability to mentor junior team members and elevate their technical ability
• Organized and process-oriented
• Comfortable building documentation and repeatable frameworks
• Able to balance strategic thinking with hands-on technical review
• High level of accountability and follow-through
• Exhibit a passion for growth marketing by leveraging available resources to stay on the cutting edge of strategies and technology