Technical SEO & AI Growth Specialist

Job Description

Job Description

Company Information

Join the Team Powering the World's Best Endurance Athletes

At TrainingPeaks, we believe that behind every great athlete is a great coach and the right technology to help them reach their potential. Our platform is trusted by Tour de France winners, Olympic gold medalists, and everyday endurance athletes to plan, track, and analyze their training. Whether you're a performance-driven athlete, a passionate coach, or someone who simply thrives on building tools that empower others, TrainingPeaks is where ambition meets impact.

As part of the Peaksware portfolio, consisting of brands like TrainingPeaks, MakeMusic, Alfred Music, TrainHeroic, we’re united by a shared mission: to create software that transforms deliberate practice into performance. At Peaksware, we don’t just build products. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

General Summary

We are looking for a hybrid SEO and AEO (Answer Engine Optimization) expert to help TrainingPeaks show up - and stand out - wherever athletes are searching for answers. That increasingly means not just ranking in traditional search, but being the source that AI assistants, voice search, and answer engines surface when someone asks "how do I build a marathon training plan" or "what's the best way to track cycling power."

You'll sit at the intersection of technical optimization, content discoverability, and data analysis. You'll own our visibility across both traditional and AI-driven search surfaces, translating insights into action and reporting on what's working. Your success will be measured by our ability to capture "Share of Model" and convert organic technical excellence into measurable revenue. Unlike traditional SEO roles that sit in a corner writing blogs, you will have the data resources and the mandate to experiment with the future of AI-driven acquisition for TrainingPeaks.com.

Core Functions:

AI & Answer Engine Optimization (AEO)

• Develop and execute strategies to improve TrainingPeaks' presence in AI-generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms
• Audit and optimize structured data (schema.org markup) to make our content more machine-readable and citation-worthy
• Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source
• Partner with content and product teams to shape content for answer-engine discoverability — entity clarity, factual depth, and semantic structure
  

Technical SEO

• Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking
• Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering
• Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies
• Stay current on search algorithm updates and assess their impact on TrainingPeaks properties
  

Analytics & Reporting

• Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders
• Define and track KPIs across organic search, AI citation share, and answer-engine visibility
• Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data
• Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes
  

Cross-Functional Collaboration

• Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows
• Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates

Requirements

Required Qualifications:

• 3–5 years of hands-on SEO experience, with demonstrated knowledge of technical SEO fundamentals
• Emerging expertise or genuine curiosity in AEO — you've been paying attention to how AI systems surface content and you have a point of view on it
• Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar)
• Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools
• Solid understanding of HTML, structured data / JSON-LD, and how search engines crawl and render pages
• Clear communicator who can translate technical findings into business impact for non-technical stakeholders
• Self-directed with strong organizational skills — you manage your own priorities and proactively flag issues

Desired Qualifications:

• Experience in a SaaS, health tech, or sports/fitness context
• Familiarity with Python or SQL for data analysis
• You're an endurance athlete yourself with experience using TrainingPeaks

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

​Compensation:

We are committed to fair and equitable compensation practices. The salary range for this role in Colorado is $78,518 - $130,864. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Each role at Peaksware has a defined compensation band based on market data and company stage. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Actual pay depends on factors like experience, technical depth, geographic location, and alignment with internal peers. This role is eligible for variable compensation including bonus.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources. #LI-Hybrid

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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