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Paid Media Strategist

DFWIMA

  • Build effective, well-documented media plans
  • Serve as a primary liaison between the agency and clients
  • Provide media insight beyond the data; ability to think strategically and explain rationale based on years of previous experience
  • Develop a deep understanding of the client’s business
  • Oversee maintenance of budget control for client-approved plans during and after execution
  • Together with the team, successfully meet the client’s KPI’s and targets.
  • Manage the successful execution of paid media campaigns across traditional and digital channels
  • Collaboratively work with media channel experts and data analysts
  • Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, and overseeing regular reporting to track results against our clients’ goals
  • Proactively work to solve problems and come up with strategic solutions
  • Know and keep up to date on all available market and consumer information necessary to the preparation of the most effective and efficient media planning
  • Alert to new media or new methods of using existing media as well as new methods of measurement, tracking and reporting
  • Keep management informed of account opportunities, issues and plan changes
  • Train and develop direct reports
  • Motivate team and encourage innovation and creativity throughout all projects by serving as a role model within the group
  • Responsible for supporting leadership within agency
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Vacancy posted 23 hours ago
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