Communication Specialist II

Description Your passion belongs at UNC Health. Join more than 56,000 teammates working together to improve the health and well‑being of the communities we serve across North Carolina. Summary This position supports UNC Health's participation in the North Carolina Rural Organizations Orchestrating Transformation for Sustainability (ROOTS) Hub as part of the State's Rural Health Transformation Program. UNC Health has been selected by the North Carolina Department of Health and Human Services (NCDHHS) to serve as the NC ROOTS Region 4 Hub Lead, collaborating with community organizations, healthcare providers, and regional partners to improve the health and well‑being of rural populations across Region 4 and throughout North Carolina. This role contributes to initiatives that strengthen rural health infrastructure, advance community partnerships, improve access to care, and support sustainable solutions that address the unique needs of rural communities. In support of these efforts, the Communication Specialist II provides marketing and communications support for UNC Health System and the NC ROOTS Region 4 Hub. Responsibilities include assisting with the development and execution of communication strategies, writing and editing publications and content, developing media and marketing communications materials, supporting public relations activities, and helping implement communications projects that promote program goals, stakeholder engagement, and community awareness. The position may manage independent projects and contribute to larger, cross‑functional initiatives that support rural health transformation and community impact. This position operates in a hybrid work environment and requires regular onsite presence at UNC Health locations. Candidates must be able to work onsite as needed to support meetings, stakeholder engagement, team collaboration, and organizational initiatives. Occasional travel and commuting throughout the NC ROOTS Region 4 service area and across North Carolina may be required to support community partners, regional events, and program activities. Responsibilities Carries out the plans made for special events such as community health fairs, screenings, etc. Develops marketing communications including direct mail, direct to customer marketing, customer relationships and database marketing. Writes and helps photographers, in the preparation of certain publications such as brochures, booklets, alumni materials and employee and special constituent newsletters. Carries out community relations activities involving education programs, health classes, and business expos and is a liaison with groups such as chambers of commerce, businesses, school systems, etc. Supports internal communications to staff and medical staff through newsletters, websites, meetings, posters, bulletins, etc. Supports media relations, by helping with the creation of news releases, responding to media inquiries, assisting in the preparation for news conferences, and supporting web and database media relationships. Supports public relations which involve aiding in the planning and execution of persuasive campaigns using paid and public media and other channels and assisting with communications during crisis management. Other Information Education Requirements Bachelor's degree in Journalism, English, Public Relations, Marketing, Science or related field. Licensure/Certification Requirements No licensure or certification required. Professional Experience Requirements Three (3) year of experience in communications, public relations, marketing or related field. Knowledge/Skills/and Abilities Requirements Strong verbal and written communication skills; strong customer service skills. Job Details Legal Employer: NCHEALTH Entity: Shared Services Organization Unit: NC ROOTS Grant Work Type: Full Time Standard Hours Per Week: 40.00 Salary Range: $26.85 - $38.61 per hour (Hiring Range) Pay offers are determined by experience and internal equity Work Assignment Type: Hybrid Work Schedule: Day Job Location of Job: US:NC:Morrisville Exempt From Overtime: Exempt: Yes This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully‑owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job. Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation. UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email View email address on click.appcast.io if you need a reasonable accommodation to search and/or to apply for a career opportunity. #J-18808-Ljbffr UNC Health Care