Marketing & Social Media Manager

Marketing & Social Media Manager

PSG® is the global pump, metering and dispensing-solution expert, enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally, PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring, monitoring and controlling the distribution of fluids. Headquartered in Downers Grove, IL, USA, PSG is comprised of several world-class brands, including Abaque®, All-Flo™, Almatec®, Blackmer®, Ebsray®, em-tec®, Griswold®, Hydro™, Malema™, Mouvex®, Neptune®, PSG® Biotech, Quantex™, Quattroflow®, and Wilden®. PSG products are manufactured on three continents – North America, Europe, and Asia – in state-of-the-art facilities that practice lean manufacturing and are ISO-certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG, please visit psgdover.com.

PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close-to-the-customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large company's scale, tools, expertise, and financial strength with Dover. Join PSG, a growing global company where your curiosity, hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.

PSG is part of the Pumps and Process Solutions segment of the Dover Corporation® (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible.

Position Summary:

The Marketing & Social Media Manager role is primarily focused on social media strategy planning, content creation, posting, and social listening and response. This hands-on marketing position is responsible for the development and implementation of marketing communications strategies that are aligned with PSG's objectives and goals for all PSG brands. Marketing strategies and tactics will be focused on improving our customer experience, growing our business, increasing awareness, generating leads, and supporting other business objectives as assigned. The Marketing & Social Media Manager will be responsible for the creation, development, and management of content, and social media posts, to ensure alignment with our commercial strategies and brand standards.

This role will engage with internal stakeholders (multiple facilities and disciplines such as marketing, product management, engineering, sales, business development, legal, IT, and executive management) and external stakeholders (marketing agencies, tradeshow and event hosts, consultants, customers, partners, buying influences, etc...). The Marketing & Social Media Manager will also be responsible for the stewardship and management of the marketing budget associated with assigned areas of responsibility.

Essential Duties and Responsibilities :

• Strategize and Plan (tied to overall company strategy and business objectives)
• Create and Maintain Social Media Calendar
• Produce Content
  • Write posts
  • Create Graphics
  • Produce/Edit Videos, Photos, Webinars
  • Share assets that resonate with target audience (e.g. White paper, case study, photos…)
• Post in accordance with calendar, or repost as needed
• Social Listening and response
• Set KPIs, and ROI, Measure, Analyze, Report, Recommend, and Adjust
• Others communication duties as assigned: e.g. blogs, press releases, corporate communications
• Collaborate with Marketing Managers, Product Managers, Engineers, Legal, Dover Corporate, Agency
• Manage Content Library and Assets
• Create and adhere to brand standards, templates, and standard work

• Collaborate with and direct the work of external marketing agencies and partners
• Execute External & Internal communications
• Manage Marketing Budget, Content Calendar, and demonstrate the ROI of marketing programs
• All other duties assigned

Experience:

• 3+ years experience in Marketing and Social Media Management
• Expertise in using Social Media Tools such as Hootsuite, Sprout Social, etc…
• Excellent communication skills – verbal and written, including copywriting skills
• Experience in marketing through social media platforms such as Linked-In, X (formerly Twitter), Youtube, etc..
• Established Portfolio to exhibit skills and success
• Working knowledge of Marketing Automation Platforms (such as HubSpot or Marketo), CMS Platforms (such as Sitefinity or Adobe Experience Manager), and other online tools (such as Google Analytics, Google PPC, SEMrush, etc…)
• Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
• Expertise in graphic design and video editing software (e.g., Adobe Creative Suite)
• Experience in content creation (e.g. infographics, animated .gif, video editing)

Qualifications / Requirements:

• Education: Bachelors Degree in Marketing, Business, or related field.

• Language skills: Fluency in spoken and written English is required. Mastery in other languages such as German and/or French is a plus.
• Domestic and international travel up to 20%

Desired Characteristics:

• Advanced Microsoft Office Skills (Word, Excel, PowerPoint, etc…) and Adobe Creative Suite (InDesign, Photo Shop, Illustrator)
• Strong Understanding of CRM Platforms, such as SalesForce, is desirable
• Strong understanding of SEO (i.e. organic methods), SEM (i.e. paid methods), and AI including its relationship to content creation/management, key word management, competitive positioning, and desired results
• Channel management and marketing experience
• Ability to multi-task and perform in a fast pace, dynamic environment
• Ability to stay current on new marketing methodologies and technologies
• Impeccable organization and efficiency skills; strong attention to detail
• Self-sufficient and self-motivated, works with little supervision.

• Experience working with an integrated B2B marketing and communications agency
• Marketing to decision makers in B2B industries is desired

Pay Range: USD 100,000.00 - 125,000.00 Annually

This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan.

We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

Fraudulent Recruiting Disclaimer: Dover Corporation and our affiliated operating companies want to alert applicants to internet job posting fraud, where parties posing as Dover employees, recruiters, or other agents, try to engage with online candidates in an attempt to steal personal and/or financial information. We do not endorse or engage in any recruitment practices that involve payment or personal information outside of our official application and hiring process. Please verify the authenticity of an invitation to apply for a job, or for a job offer by contacting us directly through our Dover and affiliated operating company websites at To learn how you can protect yourself, review our Recruitment Fraud Notice on our careers site.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you