Social Media Specialist

Position Description Reporting to the Executive Director of Marketing, the Social Media Specialist is responsible for supporting the development and execution of Manhattan University’s social media presence across its institutional channels. This position is well‑suited to an early‑career marketing or communications professional with one to three years of relevant experience who has demonstrated proficiency in digital storytelling and who seeks further to develop their expertise within a higher education environment. The Social Media Specialist contributes to day‑to‑day content creation, community management, and performance reporting across platforms, including Instagram, TikTok, LinkedIn, Facebook, YouTube, X/Twitter, and Threads. Working in close coordination with the marketing team and campus partners, the Social Media Specialist assists in executing the University’s social media strategy, documenting campus life, and cultivating engagement with prospective students, current students, alumni, and the broader University community. Job Responsibilities Create, schedule, and publish content across Manhattan University’s official social media channels, including Instagram, TikTok, LinkedIn, Facebook, YouTube, X/Twitter, and Threads. Develop short‑form video content, including Reels, TikToks, and YouTube Shorts, that reflects current platform trends and resonates with prospective students, current students, and alumni. Capture photographic and video content at campus events, student activities, athletic competitions, academic milestones, and other institutional functions. Compose clear, on‑brand captions, headlines, and copy that align with the University’s voice, tone, and messaging guidelines. Maintain and update the shared social media content calendar in coordination with campus partners. Monitor comments, direct messages, mentions, and tags daily; respond to routine community inquiries and elevate sensitive or time‑sensitive matters to the Executive Director of Marketing as appropriate. Identify trends, cultural moments, and campus stories that present opportunities for timely engagement and creative content. Support the execution of paid social campaigns through the development of creative assets, copy, audience research, and post‑campaign reporting. Track performance using native analytics and tools such as SproutSocial, and contribute to weekly, monthly, and quarterly reports on reach, engagement, and audience growth. Collaborate with student workers, photographers, videographers, designers, and campus departments to source, produce, and gather content. Organize and maintain the digital asset library, ensuring that photographs, videos, and graphics are properly tagged, archived, and accessible to the marketing team. Assist with special projects and campaigns supporting enrollment, alumni relations, athletics, and other University initiatives. Evening and weekend hours may be required. Other duties as assigned. Requirements Required Qualifications Bachelor’s degree in marketing, communications, journalism, digital media, or a related field. One to three years of relevant experience, which may include internships, student leadership roles, freelance work, or full‑time employment managing social media for a brand, organization, or campus group. Strong working knowledge of major social media platforms, particularly Instagram, Facebook, TikTok, and LinkedIn, and a clear understanding of how content performs on each. Demonstrated ability to produce short‑form video content, including shooting, editing, and publishing. Excellent writing, editing, and proofreading skills, with strong attention to detail and brand voice. Foundational photography and videography skills, with proficiency in editing tools such as CapCut and Adobe Creative Suite. Strong organizational skills, with the ability to manage multiple projects, meet deadlines, and adapt within a fast‑paced content environment. A collaborative disposition and a demonstrated commitment to professional growth. Preferred Qualifications Prior experience creating content in a higher education, nonprofit, or mission‑driven setting. Experience supporting paid social advertising on Meta, LinkedIn, or TikTok. #J-18808-Ljbffr The Chronicle Of Higher Education, Inc.