Marketing Program Manager

Role OverviewRepligen is building a best-in-class in-house marketing agency to accelerate the speed, creativity, and performance of global marketing execution. The Marketing Program Design Specialist is a highly execution-focused, creative, and AI-enabled marketer responsible for bringing integrated campaigns to life across channels.The Marketing Program Manager, role translates strategic marketing direction into compelling campaign assets, digital experiences, and tactical deliverables that drive engagement, pipeline, and revenue. This individual operates at the intersection of creative design, campaign execution, and AI-powered productivity, delivering high-quality output at scale within a fast-paced, matrixed environment.Key ResponsibilitiesCampaign & Tactical ExecutionExecute integrated, omni-channel marketing campaigns across digital, web, email, social, and printTranslate campaign briefs into high-impact deliverables that align with strategic objectives and brand standardsOwn day-to-day campaign build and deployment, ensuring speed, quality, and consistencyPartner closely with Strategic Marketing, Product Marketing, and Regional teams to deliver cohesive programsCreative Design & Content DevelopmentDevelop visually compelling and engaging marketing assets (presentations, digital content, infographics, video concepts)Apply strong design thinking to elevate storytelling and user experience across touchpointsCollaborate with technical writers and subject matter experts to translate complex scientific concepts into accessible, customer-centric contentEnsure brand consistency and high creative standards across all deliverablesAI-Enabled Marketing ExecutionLeverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign deliveryUse AI to rapidly develop drafts, variations, and personalized content at scaleContinuously identify opportunities to improve efficiency, speed, and quality through AI-driven workflowsPartner with leadership to test and adopt emerging AI tools that enhance marketing performanceProgram & Project ManagementManage multiple concurrent projects and campaign deliverables with strong attention to timelines and detailCoordinate cross-functional inputs and approvals to ensure on-time executionMaintain clear visibility into project status, risks, and dependenciesFollow established workflows while proactively identifying opportunities to improve processesDigital & Campaign OperationsBuild and deploy campaigns within marketing automation and digital platformsSupport optimization of campaign workflows and asset management processesEnsure accuracy and quality in campaign setup, segmentation, and executionContribute to scalable campaign templates and repeatable execution modelsPerformance Tracking & OptimizationMonitor campaign performance metrics and engagement dataUse insights to optimize creative, messaging, and channel performanceSupport A/B testing and iterative campaign improvementsApply a data-driven mindset to continuously improve resultsQualifications & ExperienceEducationBachelor’s degree in Marketing, Design, Communications, or related fieldExperience5+ years of experience in marketing execution, campaign management, or creative marketing rolesProven track record of executing multi-channel marketing campaignsExperience working in a fast-paced, matrixed organizationLife sciences, biotechnology, or B2B industry experience preferredTechnical & Functional SkillsProficiency in marketing automation and digital campaign toolsStrong skills in creative tools (e.g., Adobe Creative Suite, Canva, Figma or similar)Experience using AI-powered marketing tools (e.g., generative AI for content/design, campaign optimization tools)Solid understanding of digital marketing channels, UX, and content strategyStrong PowerPoint and visual storytelling capabilitiesCore CompetenciesCreative Execution Excellence – Strong eye for design and ability to produce polished, high-impact marketing assetsAI-Driven Mindset –Comfortable leveraging AI to enhance productivity and output qualityExecution Speed & Agility – Ability to deliver high-quality work quickly in a dynamic environmentProject Management Discipline – Highly organized with strong attention to detailCollaboration & Communication – Works effectively across functions and levelsData-Driven Thinking – Uses insights to inform decisions and improve outcomesSuccess ProfileThe ideal candidate is a doer and creator ; someone who thrives on building, designing, and executing. They are energized by turning ideas into tangible outputs and are constantly looking for ways to work smarter and faster using AI. They bring a strong balance of creativity, execution rigor, and digital fluency , enabling them to deliver high-quality campaigns that drive measurable business impact.Why This Role MattersThis role is essential to scaling Repligen’s in-house agency, powering faster campaign execution, elevating creative quality, and unlocking new levels of productivity through AI. Marketing Program Design Managers are the engine that turns strategy into results.What Repligen OffersOur mission is to inspire advances in bioprocessing as a trusted partner in the production of biologic drugs that improve human health worldwide. Focused on cost and process efficiencies, we deliver innovative technologies and solutions that help set new standards in bioprocessing. The estimated base salary range for this role, based in the United States of America is $88,000-$127,000. Compensation decisions are dependent on several factors including, but not limited to an individual's qualifications, location, internal equity, and alignment with market data. Additionally, employees are eligible to participate in one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits such as paid time off, health/dental/vision, retirement benefits and flexible spending accounts. All compensation and benefits information will be confirmed in writing at the time of offer. #J-18808-Ljbffr