Growth Marketing Manager (mid-senior)

Company Overview Age of Learning® is the leading developer of engaging and effective Pre-K through 2nd grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse®, Adventure Academy®, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español®. Having served over 55 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit AgeofLearning.com. Summary The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award-winning products. We are looking for an experienced and data-driven mid to senior level Growth Marketing Manager to own and scale our paid search, display, and video programs across Google Ads and Microsoft Advertising. This role drives qualified users to our web and app landing pages and manages the full search funnel, from keyword strategy and ad copy to sitelinks and other ad extensions, landing page performance, and conversion. The right candidate pairs deep search platform expertise with strong analytical skills and has experience acquiring users across both browser and mobile app environments. This is an individual contributor role at the manager level. The ideal candidate brings a healthy curiosity, a bias toward testing and analysis, and works well with the other members of the Growth team. Responsibilities Search Marketing Expertise Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals Build and manage keyword architecture, match type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets, to improve click-through and conversion rates Identify new opportunities in emerging search features, audiences, and markets, and make channel recommendations to improve performance and ROI Conduct competitor and keyword market analysis to inform strategy, and stay current on search platform updates and industry trends Plan, launch, and optimize Google Display and YouTube (Google Video) campaigns, including audience targeting, placements, creative formats, and bidding strategies, to drive qualified traffic and subscriber growth Partner with Creative to develop display and video ad assets, and test creative, audiences, and formats to improve view-through, click-through, and conversion performance Evaluate how display and video work alongside search across the funnel, using attribution and incrementality analysis to recommend budget allocation and channel mix Technical Understanding and Campaign Management Drive qualified traffic to web landing pages and app landing pages, ensuring strong message match between search ads and destinations Launch and scale user acquisition campaigns across browser and mobile app environments, including app install campaigns and deep linking to in-app destinations Define and implement tracking from scratch, including UTM parameter conventions, conversion events, and tag and pixel setup, and partner with Engineering and Analytics to validate data accuracy across web and app Monitor performance daily, identify anomalies, and troubleshoot tracking, attribution, and platform issues quickly and effectively Analytics & Optimization Write SQL queries to analyze campaign performance, customer cohorts, conversion funnels, and lifetime value, and translate findings into clear optimization actions and recommendations Design and run structured experiments, such as ad copy, landing page, and bidding tests, and report on results to stakeholders Develop clear reporting and dashboards to track performance against goals Cross-Functional Collaboration Partner with the Creative and Legal teams to ensure search ad copy and creative are compelling, timely, and compliant with advertising guidelines Partner with Product, Design, and Engineering on landing page testing and conversion rate optimization across web and app Present performance insights and recommendations to Growth leadership and cross-functional stakeholders Minimum Qualifications 5+ years of experience in a performance marketing, growth marketing, or user acquisition role with a focus on paid search and Hands-on experience managing Google Search and Bing Search campaigns, including keyword strategy, bidding, ad copy, and ad extensions such as sitelinks Hands-on experience managing Google Display and YouTube video campaigns Demonstrated experience managing search campaigns with large budgets and measurable results against CPA, ROAS, or LTV targets Proficiency in SQL for marketing analysis, including querying large datasets to evaluate campaign performance, cohorts, and funnels Experience with user acquisition across both browser and mobile app environments, including driving users to web and app landing pages Understanding of marketing analytics, conversion tracking, and attribution, and the KPIs used to manage and scale campaigns Strong understanding of UTM parameters and campaign tagging, with experience setting up conversion tracking from scratch across web and mobile app, including Google Tag Manager, GA4, and Google and Microsoft Ads conversion tags Familiarity with measurement and acquisition tools such as Google Analytics, Adjust, and Google Ads Editor Meticulous and detail-oriented; finds anomalies in data and works to identify issues and solutions Team player who asks questions and understands how each role is connected to the larger system; able to work well within the team and across departments Preferred Qualifications Experience with a variety of mobile acquisition channels, such as Apple Search Ads. Experience managing App Store Optimization (ASO), including keyword strategy, In-app Events, metadata, creative assets, and conversion rate optimization on the Apple App Store and Google Play Experience with data visualization tools such as Looker, Tableau, or Power BI Experience working with consumer subscription, free-to-play, or app-based business models Google Ads or Microsoft Advertising certifications Salary The estimated salary range for a new hire in this position is below. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location. Total Compensation:: $100,000 USD - $140,000 USD Age Of Learning Currently Provides 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums A 401(k) program with employer match 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year 7 paid days for company-wide year end closure (includes 3 observed paid holidays) Security Advisory At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via DocuSign. Any requests for personal information will occur through secure channels only. An Equal Opportunity Employer Age of Learning, Inc. (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the "Company") will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act. Employee/Applicant Privacy Notice We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr