Portfolio Marketing Manager

About the Role The Enterprise Portfolio Marketing team sits within the Enterprise Marketing team and is responsible for translating S&P Global’s cross-divisional capabilities into unified go-to-market campaigns across the company’s highest-priority growth themes. Working at the intersection of divisional product expertise and enterprise commercial strategy, the team develops and executes integrated campaigns that drive pipeline, brand awareness, and market leadership across Private Markets, Energy Expansion, Enterprise Data and Generative AI, and other strategic priorities defined by the CCO and CEO. This position reports to Managing Director, Enterprise Portfolio Marketing. Responsibilities & Impact Own end-to-end campaign execution for assigned enterprise growth themes from brief development through channel activation, measurement, and optimization. Develop detailed campaign plans including timelines, channel mix, content requirements, audience segmentation, and KPIs, coordinating with content marketing, demand generation, digital, events, and creative teams. Manage campaign calendars to ensure sequencing aligns with divisional activity, major events (CERAWeek, Davos), and enterprise commercial priorities. Serve as the operational point of contact between the enterprise hub and divisional marketing teams for alignment, asset sharing, and coordinated execution. Partner with divisional product marketers to synthesize product-specific capabilities into unified enterprise narratives for each growth theme. Facilitate working sessions with divisional marketing leads to identify cross-sell and bundling opportunities that strengthen campaign propositions. Maintain a current inventory of divisional assets, case studies, data points, and proof points for enterprise campaigns. Coordinate with CCO account teams and Client Strategy to ensure messaging reflects client needs and commercial priorities for target segments. Brief and project-manage the creation of campaign assets including thought leadership, data storytelling, client case studies, infographics, video, and digital content. Coordinate paid media, organic social, email nurture, and web activation with demand generation and digital marketing for consistent messaging. Support the development of sales enablement materials – pitch decks, one-pagers, battle cards – for account and divisional sales. Work with Event Governance and divisional teams to embed growth-theme narratives into major event calendar, amplifying through conferences, webinars, and proprietary events. Identify and coordinate thought leadership opportunities (panels, keynotes, media placements) that reinforce enterprise positioning. Define and track campaign KPIs including pipeline influenced, MQLs generated, engagement rates, brand lift, and cross-divisional lead attribution. Produce post-campaign performance reports with actionable insights. Contribute to the portfolio marketing measurement framework, identifying benchmarks and best practices. Maintain campaign playbooks and templates that codify best practices for repeatable execution. Manage campaign budgets for assigned themes, tracking spend against plan and optimizing allocation. Leverage AI and marketing technology tools to accelerate content production, personalization, and analytics. Qualifications Basic Required Qualifications Education: Bachelor’s degree required or equivalent relevant experience; MBA or advanced degree preferred. Experience: 5+ years of B2B marketing experience, with at least 4 years in campaign management, portfolio marketing, or integrated marketing roles within financial services, technology, or data/analytics industries. Campaign Expertise: Demonstrated track record of planning and executing multi-channel, cross-functional campaigns that drive measurable pipeline and revenue outcomes. Cross-Functional Coordination: Proven ability to work across matrixed organizations coordinating with product marketing, content, demand generation, events, and sales teams to deliver integrated campaigns. Analytical Skills: Strong proficiency in campaign analytics, attribution modelling, and performance reporting; comfort with marketing automation platforms and CRM systems. Communication: Exceptional written and verbal communication skills, with the ability to distil complex product capabilities into clear, compelling campaign narratives. Stakeholder Management: Experience managing multiple concurrent workstreams with senior stakeholders across different business units or divisions. Additional Preferred Qualifications Experience in financial data, capital markets, energy, or enterprise software sectors. Familiarity with account-based marketing (ABM) strategies and tools (e.g., 6sense, Demandbase). Experience working within a hub-and-spoke or center-of-excellence marketing model. Working knowledge of AI-powered marketing tools and willingness to pioneer GenAI-enabled workflows. Understanding of enterprise sales cycles and how marketing campaigns support complex, multi-stakeholder buying processes. Compensation and Benefits The anticipated base salary range for this position is $85,773 to $153,091, based on geographic location and other factors. In addition to base compensation, this role is eligible for an annual incentive plan and additional benefits, including health care coverage, generous time off, continuous learning resources, financial wellness programs, family‑friendly perks, and additional perks such as retail discounts and referral incentives. For more information on benefits, visit Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to View email address on click.appcast.io. Job Details Job ID: 326830 Posted On: 2026-04-25 Location: New York, New York, United States #J-18808-Ljbffr S&P Global