Sr. Digital Marketing Specialist

Job Description

Job Description

$65,000 - $70,000 + VIP Bonus

$65,000 - $70,000 + VIP Bonus

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

We’re looking for a results-driven digital marketer to own organic growth and modernize how Vertafore shows up in traditional and new-world search.

Our website is a key driver of pipeline, and we’re evolving from a traditional Search Engine Optimization (SEO) model to one also built for AI-driven discovery. This role exists to improve discoverability, increase qualified traffic, and build a scalable content engine that performs across both search engines and AI platforms.

You’ll own SEO and Answer Engine Optimization (AEO) end to end, from strategy through execution and performance. You’ll also help shape how we leverage generative AI to improve efficiency, scale, and impact. We’re looking for a builder who can diagnose gaps, implement improvements, and continuously optimize.

Our ideal candidate is a self-starter who takes ownership and drives results; is a clear communicator that works well with stakeholders; is detail-oriented with strong execution discipline; and is curious, adaptable, and focused on continuous improvement. You’ll join a culture fosters collaboration, innovation, integrity, mentorship, commitment to success, and fun. Our organization is focused on being at the forefront of technology and AI, and our managers are dedicated to growing their people and offering an opportunity that allows you to make an impact in your career.

What you’ll do

· Own and execute SEO/AEO strategy (technical, on-page, content)

· Optimize content for modern search, including AI-driven results and AEO

· Conduct keyword/search query research, competitive analysis, and identify growth opportunities

· Analyze performance (via GA4, Search Console, SEO/AEO platforms, heatmap tools) and turn insights into action

· Build and manage website content in our Content Management System (CMS) with a focus on UX and conversion

· Partner with stakeholders to improve site structure, content quality, and performance

· Use AI tools to ideate, test, and scale content and optimization efforts

· Stay current on search trends, algorithm updates, and AI advancements

Knowledge, skills and abilities

· Bachelor’s degree in marketing or equivalent experience

· 4-6+ years in digital marketing with strong SEO and web performance focus with a proven ability to grow organic traffic and drive measurable business outcomes

· Understanding of technical SEO and AEO fundamentals (indexing, site structure, performance, schema)

· Strong analytical skills with ability to translate data into action

· Experience with analytics tools (GA4, Search Console, Semrush or similar)

· Familiarity with other marketing tech, such as Marketo, heatmapping tools, and project management platforms

· Hands-on experience with website CMS platforms

· Working knowledge of paid search (PPC), display ad, and ABM campaigns and conversion tracking

AI and modern search expertise (required)

Search is changing fast. You should have already applied AI in meaningful ways.

· Experience using generative AI to improve content creation, SEO, or analysis

· Strong prompting skills and experience building or using GPTs or similar tools to automate workflows

· Demonstrated ability to use AI to improve efficiency or results (content velocity, rankings, CTR, or insights)

· Experience developing content strategies for AI and LLM-driven discovery

· Understanding of how to structure content for AI visibility (AEO, SEO, topical authority)

Bonus points

· Experience in B2B or SaaS marketing

· Experience in Conversion Rate Optimization (CRO) via testing and/or experimentation

· Experience building scalable content systems or frameworks

· Exposure to AI-first or search innovation initiatives

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings .

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.