Regional Patient Care Liaison, Marketing & Business Development
$110k - $140kWillow Tree Post Acute
Job Description
Job Description
Regional Patient Care Liaison
Strategic Accounts & Business Development
Skilled Nursing Facilities | Kansas Market
Annual salary ranges from $110,000 to $140,000 a year with a healthy incentive plan
Position Summary
We are seeking an experienced Regional Patient Care Liaison to support strategic referral relationships, census growth, and market development across our Skilled Nursing Facilities in the Kansas region.
This role combines direct relationship development with hospitals and referral partners along with regional mentorship and coaching of Patient Care Liaisons to strengthen business development performance across the market.
The Regional Patient Care Liaison will conduct frequent in-person outreach with key referral partners, support facilities in strengthening their hospital partnerships, and provide hands-on coaching through ride-a longs and field mentoring to develop high-performing liaison teams.
The ideal candidate is a relationship-driven healthcare business development professional with experience in post-acute care, strategic account management, and team mentorship.
Key Responsibilities
Regional Strategic Relationship Development
Develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and community referral sources across the Kansas region
Serve as a regional liaison supporting facilities in strengthening key referral partnerships
Conduct face-to-face outreach and in-person meetings with strategic referral partners throughout the region
Represent the organization at healthcare networking events, hospital meetings, and community engagement opportunities
Census Growth & Market Development
Support facilities in driving skilled nursing census growth through strategic referral development
Identify opportunities to expand market share and strengthen preferred provider relationships
Analyze referral trends, hospital discharge patterns, and admission conversion opportunities
Collaborate with facility leadership and admissions teams to implement market growth strategies
Regional Liaison Mentorship & Coaching
Provide ongoing mentorship, coaching, and professional development for Patient Care Liaisons
Conduct ride-a longs and field visits to support relationship development and provide real-time coaching
Partner with regional leadership to strengthen business development strategy and performance consistency
Support accountability through review of outreach activity, referral development, and conversion outcomes
Admissions & Clinical Collaboration
Work closely with Clinical Leadership, and Facility Administrators
Facilitate communication between hospital discharge planners and facility teams
Promote awareness of clinical capabilities, specialty programs, and quality outcomes
Market Intelligence & Reporting
Provide insights to regional leadership regarding growth opportunities and challenges
Utilize CRM systems to track outreach activities, referral sources, and strategic accounts
Qualifications
Required
3+ years of healthcare business development experience
Experience in Skilled Nursing, Post-Acute Care, or Healthcare Services
Demonstrated success in new business development and relationship management
Experience supporting strategic referral accounts and hospital partnerships
Ability to mentor, coach, and develop business development staff
Strong communication, relationship-building, and presentation skills
Ability to travel frequently throughout the Kansas region
Valid driver’s license
Preferred
Experience working directly with hospital discharge planners and case management teams
Knowledge of Medicare, managed care, and post-acute referral processes
Experience conducting ride-a longs or field coaching with liaison teams
Familiarity with CRM and referral management systems
Key Competencies
Strategic Relationship Development
Census Growth Strategy
Healthcare Business Development
Regional Account Management
Leadership, Coaching & Mentorship
Collaboration with Clinical and Operations Teams
Why Join Us
Opportunity to influence regional growth and patient access to post-acute care
Ability to mentor and develop business development professionals
Collaborative partnership with facility leadership and clinical teams
Competitive compensation and benefits package
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