Paid Media Manager
Hire Emerald
Paid Media Manager
We are seeking a highly analytical, execution-focused, and detail-oriented Paid Media Manager to join a fast-growing digital marketing team supporting multiple direct-to-consumer (DTC) e-commerce brands.
This is a hands-on execution role for someone who enjoys building campaigns from scratch, optimizing performance, and driving measurable business results across Meta and Google Ads. You will work across multiple client accounts, ensuring campaigns are launched accurately, budgets are monitored closely, and performance insights are translated into actionable recommendations.
The ideal candidate has strong technical expertise in paid media, thrives in a fast-paced agency environment, and is comfortable managing multiple brands simultaneously while maintaining exceptional attention to detail.
If you're passionate about performance marketing, data analysis, and scaling digital advertising campaigns, we'd love to hear from you.
Paid Media Campaign Management
- Build, launch, and optimize paid advertising campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, and Performance Max)
- Configure campaign structures, audience targeting, creative testing, and campaign settings.
- Perform quality assurance (QA) before campaign launches to ensure accuracy and consistency.
- Support new client account setups and campaign migrations.
Performance Optimization
- Monitor campaign performance and budget pacing on a daily basis.
- Identify underperforming campaigns and recommend optimization opportunities.
- Execute audience refreshes, bid adjustments, and creative rotations based on performance data.
- Ensure campaigns meet performance goals while maintaining efficient budget allocation.
Reporting & Analytics
- Prepare weekly and bi-weekly performance reports for multiple client accounts.
- Analyze key performance metrics and provide actionable insights.
- Track campaign performance against KPIs and identify trends that support continuous improvement.
- Present data in a clear, organized, and client-friendly format.
Account Management & Collaboration
- Manage multiple advertising accounts simultaneously while maintaining high levels of organization.
- Maintain consistent campaign naming conventions and account structures.
- Support account audits and onboarding for new clients.
- Collaborate closely with senior media buyers and internal teams to execute paid media strategies efficiently.
Required Qualifications
- 2–4 years of hands-on experience managing paid media campaigns.
- Proven experience building campaigns from scratch—not simply maintaining existing campaigns.
- Advanced experience with:
- Meta Ads Manager
- Google Ads (Search, Shopping, and Performance Max)
- Strong understanding of:
- Campaign structure
- Audience creation
- Creative testing
- Budget pacing
- Performance optimization
- Advanced reporting and analytical skills with the ability to interpret campaign performance independently.
- Experience managing multiple client accounts simultaneously.
- Excellent attention to detail and quality assurance before campaign launches.
- Strong organizational and time management skills.
- Comfortable working independently in a remote, asynchronous environment.
- Strong communication skills and responsiveness using collaboration tools such as Slack.
- Advanced English (C1) preferred for communication with internal teams and documentation.
Preferred Qualifications
- Experience with:
- Triple Whale
- Northbeam
- Other marketing attribution platforms
- Familiarity with:
- Google Tag Manager
- Conversion tracking implementation
- Previous experience working with DTC e-commerce brands.
- Experience in industries such as:
- Apparel
- Wellness
- Supplements
- Consumer Products
- Understanding of creative strategy and advertising copy best practices.
- Previous agency experience supporting senior media buyers or paid media teams.
What Success Looks Like
- Launch accurate, high-performing campaigns across multiple client accounts.
- Maintain consistent campaign structures and account organization.
- Deliver timely, insightful performance reports.
- Monitor budgets proactively and identify optimization opportunities.
- Support client growth through data-driven paid media execution.
- Maintain exceptional attention to detail across every campaign launch.
Why Join Us?
- Fully remote opportunity.
- Competitive monthly compensation in USD.
- Work with a collaborative, high-performing digital marketing team.
- Exposure to multiple fast-growing e-commerce brands.
- Opportunity to work with modern marketing tools and paid media platforms.
- Long-term career growth within performance marketing and digital advertising.
- Dynamic, fast-paced environment where your work directly impacts client success.
Important Notes
- Applications may not be considered if candidates:
- Have limited experience building paid media campaigns from scratch.
- Lack hands-on experience with both Meta Ads and Google Ads.
- Have only managed a single brand or account.
- Do not demonstrate strong analytical and reporting skills.
- Are unable to manage multiple client accounts simultaneously.
- Lack the attention to detail required for campaign quality assurance and budget management.
This is a remote/telecommute position.
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