Director of Brand & Creative

Vego Garden Director Of Brand & Creative

Vego Garden is making gardening as accessible and sustainable as possible, while encouraging gardening to be an avenue for personal and community development!

Since its successful launch in 2020, Vego Garden has quickly become the leading brand in raised garden beds and one of the fastest-growing consumer brands in the country. In just five years, our rapid growth has led to the establishment of a 200,000-square-foot headquarters and distribution center, along with a beautiful 5-acre farm.

Today, Vego Garden proudly employs over 100 dedicated team members across the U.S. and internationally. Our high-quality raised garden beds are recognized for their durability, eco-friendly materials, and safety for both children and pets. We are proud to be partnering with Costco, ACE Hardware, Home Depot, Menards, Lowe's, Wayfair, and Amazon.

We owe our success to our loyal customers and passionate team. Through our Vego Garden Kids and Giving Back Program, we have donated more than 3,500 garden beds to schools, underserved communities, and other philanthropic initiatives - helping to grow gardens and give back across the nation by making gardening easier anytime, anywhere! We're proud to be a certified Great Place to Work company!

Vego Garden Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or marital status.

Job Purpose:

As Director of Brand & Creative, you will define and scale the Vego Garden brand into a category-defining lifestyle company. You will own brand strategy, creative direction, and customer experience across every touchpoint - building a cohesive high-performing brand that drives both emotional connections and measurable growth.

Essential Responsibilities:

Strategic Brand Leadership

• Brand Strategy: Develop and lead a clear brand roadmap that positions Vego Garden as the leading name in modern, sustainable gardening across digital and physical touchpoints.
• Brand Positioning: Evolve our narrative beyond product features into a lifestyle-driven story centered on the joy of growing, harvesting, and eating your own food.
• Brand Stewardship: Own and evolve our visual identity and voice, ensuring consistency and excellence across all channels—from website to packaging to retail.
• Social Strategy: Define the role of each social platform to drive audience growth, engagement, and conversion while maintaining a cohesive brand presence.
• Digital Experience (UX/UI): Drive the roadmap for our digital experience, ensuring that storytelling and usability are harmonized to optimize navigation, storytelling, and conversion.

Content & Creative Direction

• Content Strategy: Set the editorial vision and seasonal content themes across channels, building a scalable engine for high-quality video, photography, and written content.
• Copy & Messaging: Establish and govern the global brand voice, providing the strategic framework for all written communication to ensure it inspires, educates, and drives action.
• UGC & Social Proof: Develop a strategy that elevates real customer stories, making gardening approachable and building trust with new audiences.
• Creative Performance: Align creative strategy with Growth objectives, overseeing the development of high-performing assets for paid channels (Meta, TikTok, YouTube) that balance aggressive conversion targets with brand integrity.

Go-to-Market & Cross-Functional Leadership

• Product Launches: Lead end-to-end brand and creative for product launches, from positioning and messaging to multi-channel rollout.
• Cross-Channel Consistency: Ensure a cohesive brand experience across all customer touchpoints, including paid media, lifecycle (email/SMS), website, retail, and post-purchase.
• Physical Experience: Direct the creative vision for all physical brand touchpoints and packaging, ensuring a premium, cohesive unboxing experience that reinforces brand loyalty.
• Team Leadership: Build, lead, and develop a multidisciplinary creative team (design, copy, social, etc.), balancing hands-on creative direction with strategic prioritization.

Community & Marketing Awareness

• Customer Advocacy: Leverage reviews, community feedback, and behavioral data to identify friction points and inform brand and product decisions.
• Competitive & Cultural Awareness: Stay ahead of trends in home, garden, and sustainable living to keep the brand relevant and differentiated.

Growth, Retention & Performance

• Brand + Growth Alignment: Partner with Growth to ensure performance marketing, lifecycle campaigns, and influencer efforts are fully aligned with brand standards.
• Retention Storytelling: Help shape seasonal and lifecycle messaging that strengthens engagement and long-term customer loyalty.
• Performance & Analytics: Track brand health and key DTC metrics (CAC, ROAS, conversion rate, branded search), ensuring creative work drives measurable impact.
• Testing & Optimization: Continuously test messaging, formats, and creative approaches to improve performance and deepen customer resonance.

What Success Looks Like

• Vego Garden becomes a recognizable lifestyle brand—not just a product company.
• Improved conversion through stronger storytelling and digital experience.
• A scalable, high-performing content engine across paid and organic channels.
• Stronger retention driven by consistent, seasonal, and lifecycle-driven messaging.
• A creative team that operates efficiently, collaboratively, and at a high standard.