Manager, Social Media

Manager, Social Media

Location: Fully Remote / Hybrid

Full-Time



r.e.m. beauty is looking for a Social Media Manager with a track record of building best-in-class social strategy and creating (and curating) head-turning, disruptive, product-driven content. You’ll be the voice of r.e.m. beauty across our social channels, with a focus on Instagram and TikTok. From concepting and producing thumb-stopping content to engaging with customers and collaborating with creators, you will lead and execute a holistic, future-minded 360 strategy.

• Own and evolve platform-specific strategies across TikTok, Instagram, YouTube / Shorts, Twitter, and emerging spaces.
• Create and maintain a daily/weekly/monthly social content calendar rooted in product launches, culture moments, and trend cycles.
• Develop always-on strategies to drive continued focus and trial of hero products.
• Translate 360 brand campaigns into platform-native social moments that resonate and convert.
• Concept, shoot, edit, and post original content focus on product performance and social trends.
• Identify and lean into emerging content formats, effects, and sounds to keep ahead of the algorithm.
• Collaborate with in-house Influencer, Creative, and Product Development teams to constantly generate authentic brand storytelling.
• Manage daily engagement across platforms: respond to comments and DMs, amplify community content, and spark two-way conversations
• Identify super-customers and creators to spotlight, surprise, and co-create with.
• Monitor brand sentiment and develop creative ways to turn community insights into action.
• Partner with Influencer and Digital team to identify and brief creators for campaigns and evergreen content.
• Cultivate long-term relationships with key community members and voices in beauty.
• Oversee usage rights compliance and brand alignment across all UGC.
• Track and analyze performance metrics (engagement, reach, follower growth, content completion, saves/shares).
• Test & iterate to improve performance while maintaining brand integrity.

Qualifications:

at least 5 years of social media management experience, with 2-3 years of channel ownership at a beauty brand.

possess strong writing and storytelling skills with a deep understanding of brand tone and nuance.

a track record of building engaged communities and scaling audience growth

team player with a high aptitude for project management and prioritization.

an eye for detail and a keen copy editor.

a passion for innovative brand marketing and emerging trends and creators.

fluent in analytics platforms (Dash Hudson, CreatorIQ, Nectar preferred; Meta Insights, TikTok Creator Center)

Compensation & Benefits:

Fully remote / hybrid

Medical, vision, and dental insurance

Quarterly travel for events and shoots

r.e.m. beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right to work in the US.