Business Development Executive Direct-to-Family Sales

Business Development Executive Direct-To-Family Sales

This is a high-impact, consultative sales role focused on helping families navigate critical and time-sensitive decisions related to long-term care funding and Medicaid eligibility. You will operate at the intersection of healthcare, financial protection, and advocacy, supporting families who are often in urgent or emotionally challenging situations. The role combines referral network development with direct-to-family sales, requiring both strong relationship-building skills and the ability to close sensitive, trust-based deals. You will build partnerships with healthcare providers and senior care professionals while converting inbound referrals into enrolled clients. A key part of your mission is to clearly explain complex Medicaid processes in a way that builds confidence and reduces uncertainty for families. You will work independently in a remote-first environment, owning your territory and pipeline end to end. This role is ideal for a commercially driven, empathetic professional who thrives in high-trust, consultative sales environments.

Accountabilities:

• Develop and manage a strong referral network across healthcare and senior care ecosystems, including nursing homes, hospitals, rehab centers, assisted living facilities, and social service professionals.
• Build trusted relationships with referral partners to position the service as a preferred Medicaid support resource for families in need.
• Attend industry events and engage with healthcare stakeholders to strengthen visibility and referral flow within your territory.
• Conduct consultative discovery calls with families to assess Medicaid situations and identify appropriate support solutions.
• Present services with empathy and clarity, guiding families through emotionally complex and time-sensitive decisions.
• Convert qualified referrals into enrolled clients by building trust and addressing concerns related to cost, eligibility, and process.
• Manage a structured pipeline of prospects, ensuring consistent follow-up and progression through the sales cycle.
• Oversee client onboarding and maintain communication with both families and referral partners throughout the engagement lifecycle.
• Track referral performance and strengthen relationships with high-value partners to drive sustained pipeline growth.

Requirements:

• 5+ years of experience in consultative, B2C, or high-empathy sales roles, ideally in healthcare, elder care, insurance, financial services, or related fields.
• Proven ability to sell directly to individuals or families navigating complex financial, legal, or healthcare decisions.
• Experience building and maintaining referral networks with healthcare professionals such as social workers, discharge planners, or facility administrators is highly desirable.
• Strong communication skills with the ability to simplify complex topics and build trust quickly in sensitive situations.
• Demonstrated hunter mentality with a proactive approach to pipeline generation and follow-up discipline.
• High emotional intelligence and resilience when working with families in crisis or high-stress circumstances.
• Strong organizational skills with the ability to manage multiple referral and client pipelines simultaneously.
• Comfort working autonomously in a remote-first, performance-driven environment.
• Residency in or strong familiarity with key target markets (TX, TN, or NC metro areas) is required or strongly preferred.

Benefits:

• Base salary of $75,000 with performance-based commission
• On-target earnings of $115,000$120,000 annually
• Remote-first working model with territory-based flexibility
• High-impact role directly improving outcomes for families in need
• Strong autonomy and ownership over your assigned market
• Opportunity to expand within a rapidly growing, mission-driven organization
• Exposure to healthcare, legal, and financial services ecosystems
• Performance-based growth opportunities in line with market expansion.