Marketing Operations Specialist

Job Description:

The Marketing Operations Specialist supports Opto Diode’s marketing function from its Camarillo California supporting the company's marketing, sales, and channel partner initiatives through event management, digital communications, content development, and marketing operations. This role works collaboratively across Sales, Applications Engineering, and leadership to drive brand awareness, customer engagement, lead generation, and business growth

Opto Diode Corporation a subsidiary of Illinois Tool Works (ITW) based in Camarillo, California, has a long history of delivering industry-leading Silicon, PbS and PbSe Detectors and MIR Emitters. Available in standard and custom designs, Opto Diode products have supported the photonics industry for over 40 years and earned a reputation for high performance, superior quality and reliability.

RESPONSIBILITIES

Marketing Support

• Lead the planning, coordination, and execution of tradeshows, customer events, internal meetings, and on-site marketing activities, including management of vendors, budgets, logistics, and event outcomes.
• Develop and coordinate channel partner communications, campaigns, and engagement programs.
• Create datasheets, brochures, presentations, technical collateral, and other marketing materials for print and digital distribution in partnership with Applications Engineering.
• Support product launches, sales initiatives, customer communications, and post-event lead follow-up activities.
• Analyze market, customer, competitive, and campaign data to develop recommendations that support marketing strategy, brand positioning, and business objectives.
• Collaborate with the Marketing & Sales Manager and cross-functional teams to develop and execute marketing plans and priorities.

Marketing Operations

• Manage lead generation, lead tracking, and lead nurturing processes, ensuring accurate reporting and effective follow-up.
• Analyze marketing performance metrics and provide recommendations to improve campaign effectiveness, customer engagement, and business results.
• Administer marketing technology platforms, including email marketing systems, website content management systems (CMS), social media platforms, and analytics tools.
• Oversee website content, digital engagement initiatives, search engine optimization (SEO) efforts, and performance reporting.
• Coordinate marketing vendors, subscriptions, professional memberships, purchase orders, and invoice processing.
• Develop, document, and maintain marketing standard operating procedures (SOPs) and digital asset libraries to support operational efficiency

Digital Communications

• Develop, implement, and optimize email, social media, and digital marketing campaigns that increase brand awareness, customer engagement, lead generation, and revenue opportunities.
• Create and manage blog content, website content, social media content, graphics, product imagery, videos, and other digital assets consistent with brand standards and business objectives.
• Monitor, analyze, and interpret campaign, website, social media, and email performance data, making recommendations for continuous improvement.
• Maintain marketing databases and email distribution lists in compliance with applicable privacy, opt-in, and anti-spam requirements.

POSITION QUALIFICATIONS AND REQUIRMENTS

Required

• Bachelor’s degree in marketing or a related field.
• 3+ years of experience in B2B marketing, events, or marketing operations, ideally within a technical or manufacturing industry.
• Experience planning and executing tradeshows or corporate events.
• Experience creating print and digital collateral (datasheets, brochures, presentations).
• Proficiency with Microsoft Office (Outlook, Excel, PowerPoint), email marketing platforms, LinkedIn campaign management, website CMS, basic SEO, and marketing analytics.
• Strong organizational skills, with the ability to manage multiple projects and deadlines across sales, marketing, and channel partner stakeholders.

Preferred

• Excellent writing skills, including newsletter or internal communications experience.
• Hands-on experience with CRMs.
• Proficiency with graphic design and multimedia tools (e.g., Adobe Creative Suite).
• Experience developing marketing processes or SOPs, or managing marketing operations.

Physical/Visual Activities or Demands: Physical/visual activities or demands that are commonly associated with the performance of the functions of this job.

• While performing the duties of this job, the employee is frequently required to talk, hear, sit, reach outward, twist/turn, handle/manipulate objects, stand, grasp, bend, squat, crawl, climb, and type.
• The employee must carry up to 25 pounds frequently and up 45 pounds occasionally and push and pull up to 45 pounds occasionally and up to 25 pounds frequently.
• Close vision, color vision, and the ability to adjust focus for extended computer use.

Working Conditions: Working conditions commonly associated with the performance of the functions of this job.

1. Working conditions 100% typical office environment.

2. Travel Requirement: 10% overnight travel

Machines, Tools, Equipment and Work Aids that may be representative but not all inclusive of those commonly associated with this position: Computer, Microsoft Office Suite, calculator, telephone, fax, scanner, printer, and required safety and personal protective equipment (PPE). CRM, and ERP systems.

License(s)/Certification(s) Required:

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.

Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.

"Commonly associated" is not intended to mean always or only . There are different experiences that suggest other ways or circumstances where reasonable changes or accommodations are appropriate.

All activities, demands, conditions and requirements are linked to essential job functions.

ITW Description:

Founded in 1912, Illinois Tool Works Inc. (NYSE: ITW) is a diversified, Fortune 200 manufacturing company that delivers specialized expertise, innovative thinking and value-added products to meet critical customer needs in a variety of industries. Ranked among Fortune’s Magazine’s most admired companies, the company focuses on solid growth, improving profitability and strong returns across its worldwide platforms and divisions. These divisions serve customers and markets around the globe, with a significant presence in developed as well as emerging markets.

Division Description

ITW Electrostatics, a division of Illinois Tool Works (NYSE: ITW), part of Test, Measurement and Electronics segment is industry leading manufacturer and designer of static control devices for equipment makers and end users. Electrostatics division revenues are ~$250MM per year and it is headquartered in Hatfield, PA USA. Division has operations in USA, Europe, China, and Asia, including nine manufacturing plants and 500+ employees. Electrostatics division brands include: Simco ION, Elex, Pillar Technologies, Teknek, Opto Diode, Vortex, Paxton, AEGIS

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RESPONSIBILITIES

Compensation Information:

The expected starting salary range for this position is $73,000 to $85,000 annually. Compensation within this range will be determined based on several factors, including but not limited to the candidate’s relevant experience, skills, qualifications, education, and certifications. In addition to base salary, eligible employees may have access to company-sponsored benefits, including health, dental, vision, 401k, vacation, and holiday pay.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.