Marketing and Communications Strategist-Service Lines and Dept (AKRON)

Summary:

The Marketing and Communications Strategist for Service Lines and Departments functions as a liaison between services lines and departments (Client) and the department of Marketing and Communications (MarCom). Relying on the health system's strategic priorities and Client goals, the strategist develops and executes marketing plans to meet organizational objectives.

Responsibilities:

Duties and Responsibilities

1. Build trusted relationships with assigned Client leaders to establish goals and deliver measurable results.

2. Conduct strategic marketing and communication processes, including:

1. 1. Situational analyses to gain insight and to help Client better understand the state of their areas.
   2. Ideation sessions with MarCom members to help inform recommended solutions for marketing and communications plans.
   3. Marketing and communications plan development for Client.
   4. Creative brief execution to support further details needed for marketing and communication plan tasks when warranted.
   5. Creative brief execution to support one-off or unplanned requests for which discovery - objectives, background and other details - must be obtained before moving forward.
   6. Each process must be shared with Client to ensure alignment and understanding of the work to follow.

3. Create and execute focused, results-oriented integrated marketing and communications programs on behalf of departmental clients, using MarCom resources or others provided by such clients.

4. Counsel Client and their project teams in understanding how marketing and communications works and how channels and approaches are determined to optimize engagement with their target audiences.

5. Work collaboratively with MarCom colleagues for creative, production, media, digital, event, research and analytics, and outreach support solutions to ensure integrated and coordinated efforts.

6. Clearly communicate client marketing objectives to all - Client, MarCom, and other stakeholders (agencies, third parties) - and provide access to the appropriate marketing process documents, e.g. creative briefs.

7. Promote the brand by demonstrating a strong sense of Akron Children's voice and culture, and be knowledgeable about Children's core business as well as the broader health care industry.

8. Function as an integral member of MarCom in developing, implementing, and evaluating strategies for communicating with targeted audiences to achieve organizational and departmental goals.

9. Stay abreast of marketing and communication trends by participating in continuing education programs and professional organizations and reading current literature.

10. Other duties as required.

Other information:

Technical Expertise

1. Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex and fast-paced environment is required.

2. Strong writing and editing skills are required.

3. Strong communication and customer service skills required.

4. Proficiency in MS Office [Outlook, Excel, Word, PowerPoint] is required.

Education and Experience

1. Education: Bachelor's degree in marketing, communications, journalism or a related field is required. Master's degree is preferred.

2. Agency or similar account management experience is preferred.

3. Certification: Certification in integrated marketing communications, strategic marketing or related program is desired.

4. Years of relevant experience: 7-10 years is preferred; health care marketing experience is desired.

5. Years of experience supervising: None.

Full Time

FTE: 1.000000

Status: Fixed Hybrid

PDN-a28559bd-1ec9-41b5-82d3-5aa3038a1f87