Commercial Go-to-Market Sales Analyst

GAF Commercial Go To Market Sales Analyst

At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

The Commercial Go To Market (GTM) Sales Analyst acts as the strategic bridge between market data and active sales execution for GAF Commercial and Siplast. In this remote role, you will be responsible for uncovering, analyzing, and developing specification opportunities by mapping the market and engaging directly with architects, building owners, facility managers, spec writers, and roofing consultants to provide qualified leads to our Territory Managers and Commercial Support teams.

You will focus on finding high-value project opportunities, building data-driven customer profiles, and working hand-in-hand with Territory Managers and Commercial Support Teams to turn early-stage leads into wins. This role requires a unique blend of analytical discipline, technical curiosity, and proactive relationship-building to influence construction documents throughout a multi-year sales cycle.

As part of a new team, you thrive in an environment where you regularly manage competing priorities, tight client requests, and multi-year project deadlines. You know how to have fun but balance it with a strong work ethic. You genuinely enjoy networking, building authentic relationships, and working across diverse personality types to achieve shared territory goals.

Essential Duties

• Lead Identification, Research & Market Profiling Source and qualify high-potential leads in the beginning stages of the selling process by leveraging internal resources, third-party databases like Dodge, alongside specification platforms like MasterSpec and SpecLink, to identify and vet high-priority leads that correspond with manufacturing capabilities.
• Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications.
• Establish robust tracking mechanisms within construction publications to schedule and allocate major long-cycle projects to the field sales organization.
• Monitor and report on essential pipeline health indicators, focusing on lead-to-opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales.
• Strategic Specification & Technical Consultation Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process.
• Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early-stage construction documents.
• Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met.
• Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross-selling.
• Organizational Collaboration & Systems Management Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding.
• Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference.
• Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones.
• Market Intelligence & Campaign Execution Leverage historical data and market analytics to continually refine which company types, verticals, and decision-makers are most likely to specify and purchase our roofing systems.
• Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly.
• Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients.
• Help execute targeted GTM campaigns (e.g., specific vertical pushes, like healthcare or community associations) by aligning market data with sales scripting.

Under This Roof, We Require

• Bachelor's Degree
• Minimum 2+ years of experience in GTM Sales Analysis, Sales Operations, or Specification Sales within the commercial construction, roofing, or building materials industries.
• Ability to travel: 5-10%

Under This Roof, We Also Value

• Strong computer skills including Google Business Suite.
• Proven experience utilizing commercial construction databases (Dodge, ConstructConnect), specification software (SpecLink, MasterSpec), and CRM platforms (Salesforce).
• Familiarity with architectural design processes, construction documents, and building science principles is highly preferred.
• Exceptional verbal and written communication skills, with a proven track record of presenting technical information (such as AIA programs) to professional audiences.
• A high degree of self-motivation and organizational skill is necessary to manage a multi-brand, multi-territory pipeline remotely.
• Works under close or moderate supervision/coaching; needs guidance on more complex tasks
• Can solve routine problems using established procedures / guidelines
• More focused on well defined operational tasks.

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications.

Base Salary Range: $72,000-$92,000

How We Protect What Matters Most:

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee's primary residence.
• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
• We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

We believe our employees are our greatest resource. We offer competitive sala