SALES REPRESENTATIVE

Job Description

Job Description

Sales Representative - First Responder Channel (Fire/EMS/Police)

New Jersey/Delaware

Full Time

Base Pay Plus Commission

DiVal Safety Equipment, a leader in Fire, EMS, and safety equipment distribution, is seeking a self-motivated team player to grow our Fire division, reporting directly to the Regional Sales Manager. In this role, you will manage and expand relationships with existing customers while developing new accounts to drive sales, service, and profitability within your assigned territory.

About DiVal Safety

DiVal Safety is a premier B2B distributor on safety equipment, industrial and contractor tools and supplies, maintenance repair, and operating (MRO) products. In addition to the wide range of products we carry, we also test, service and repair many of the products we supply. We are a values-based company with a “Whatever it takes” attitude that relies on professional relationship sales and a proven results-oriented approach that was established in 1977. 

Our channel representatives have a vast potential for excellent earnings and a career of entrepreneurial opportunities, professional development and advancement.

Duties & Responsibilities

• Achieve annual sales growth initiatives within assigned territory
• Identify and develop new business opportunities while expanding existing accounts
• Maintain accurate CRM activity
• Plan and execute effective sales calls (50% of your time) using clear objectives
• Partner with internal specialists to deliver strong, solutions-based customer experience
• Introducing and promoting value-driven products aligned with customer needs
• Drive growth within existing accounts, including recovering lost business
• Build and maintain long-term customer relationships
• Address and resolve customer concerns in a timely and professional manner

  Professional Skills & Requirements

• 2–3 years of sales experience required (B2B or public safety preferred)
• Associate or bachelor’s degree preferred
• Valid driver’s license with acceptable driving record
• Strong consultative selling skills, including prospecting, networking, and negotiation
• Ability to analyze sales reports and make data-driven decisions
• Solid understanding of territory dynamics and competitive landscape
• Strong organizational and time management skills
• Proficient in basic math and business calculations
• Working knowledge of CRM systems and standard business software
• Ability to collaborate effectively across teams and functions
• Commitment to DiVal’s Core Values and professional standards
• Willingness to travel, including up to 25% overnight travel

Physical Demands: 

• Ability to lift and carry up to 50 pounds when required
• Ability to work long periods of time on a computer
• Ability to stand for long periods of time (possibly up to 8 hours)

Benefits:

• Salary plus commission
• Car allowance with mileage reimbursement
• Comprehensive sales training and onboarding process
• Medical benefits
• Vision & Dental benefits
• Other voluntary benefits (STD, LTD, Accident, Critical illness, Life insurance)
• Company provided life insurance policy
• 401K
• Paid time off

Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market/business considerations, and geographic location.